Category Archives: Public Relations

How to Use LinkedIn in More Ways Than One

Send to KindleIf you could only be active on one social network for the sake of your career, it would have to be LinkedIn.

Presentation: 10 Ways to Succeed in Social Media

Send to KindleI’ve said it before and I’ll say it again… Social media isn’t rocket science, but it is a big departure for businesses, nonprofit

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Send to KindleIf you’re a content creator like me, someone who goes to great lengths to share your own knowledge

Talking about Social Media at the Sudbury Social Tweetup

Send to KindleI was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

Send to KindleWhen I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the

My 218th Blog Post

Send to KindleSince my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of

10 Ways to Succeed as a Copywriter, Parts 1-10

10 Ways to Succeed as a Copywriter, Parts 1-10

Send to KindleIf you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting.

10 Ways to Succeed as a Copywriter, Part 10

Send to Kindle10. Use social media. A copywriter’s job is to use the written word to promote something or someone using a variety of media, anything

10 Ways to Succeed as a Copywriter, Part Nine

Send to Kindle9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who