Category Archives: Public Relations

200 Boston-Area Agencies on Twitter

Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever

Do You Thank Your Customers Enough?

As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go

How to Use LinkedIn in More Ways Than One

If you could only be active on one social network for the sake of your career, it would have to be LinkedIn. Seriously, LinkedIn is a must for professionals in all walks of business life. You would

Presentation: 10 Ways to Succeed in Social Media

I’ve said it before and I’ll say it again… Social media isn’t rocket science, but it is a big departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

If you’re a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your

Talking about Social Media at the Sudbury Social Tweetup

I was very happy to co-host — along with Phil Hollows — the eighth Sudbury Social Tweetup last week. Phil and I started this series of networking events for people who are interested in social media in

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to

My 218th Blog Post

Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give