Category Archives: Public Relations

10 Ways to Succeed as a Copywriter, Part Nine

9. Sweat the small stuff. It’s one thing to be a creative genius, to be that extra special someone in the room who can come up with surprisingly brilliant ideas practically on demand, time and time again. That’s

10 Ways to Succeed as a Copywriter, Part Eight

8. Be a team player. Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time. It’s what we do out of necessity, when there’s

10 Ways to Succeed as a Copywriter, Part Seven

7. Meet your deadlines. If you’ve been around the block once or twice as a copywriter, you know better than to think anyone’s going to just give you enough time to do your very best work. You have to make

10 Ways to Succeed in Social Media, Part Ten

10. Don’t take yourself too seriously. Your success in social media may be dependent in large measure on what you have to share with others, but how you come across – your online persona – is also

10 Ways to Succeed in Social Media, Part Nine

9. Measure the results of your activities. If you’re serious about using social media, not just in it for fun, then you need to measure the results of your online activities so you know where you stand. If

Blog Post on Video: The Importance of Content in Social Media

This “blog post on video” was recorded on March 20, 2010 in my own back yard in Sudbury, MA. It’s the video version of a post I wrote and published on January 27, 2010 called “10 Ways

10 Ways to Succeed in Social Media, Part Eight

8. Educate others more than you promote yourself. A big mistake many organizations make is to use social media the way they use traditional marketing vehicles such as direct mail, email, print and broadcast. Instead of listening

10 Ways to Succeed in Social Media, Part Seven

7. Overcome the social media “dip.” A common mistake made by many business folks is to think that social media will be an instant cure for what ails their traditional marketing activities. And while in many cases it

10 Ways to Succeed in Social Media, Part Six

6. Leverage a number of channels. It’s one thing to tweet a few times a week, write a blog post once a month and update your profile on LinkedIn if you happen to land a new job. But