Category Archives: Social Media

10 Reasons Why You Should Use Vine to Build Your Brand

If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the most popular players in the field today.

10 Ways to Build a Social Media Audience

In direct marketing, it’s long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about

10 Types of Visuals to Boost Your Social Media Engagement

As a writer by trade, it’s not easy for me to utter these words, but I’m not going to lie: On social media, a picture is worth a thousand words. It’s true. Content may be king, but visuals rule. All

Smile, You’re on Social Media

When Ellen DeGeneres pulled together some of Hollywood’s biggest superstars for a group shot at the Oscars this year, it may have been a moment of spontaneous fun, but the resultant tweet of this selfie will go down in social

10 Ways Your Brand Can Stand Out on Twitter

With over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running

Twitter Guide to Newspapers, Magazines, TV and Radio Stations in the Boston Area

Send to Kindle Okay, native Bostonians — and those of you, like me, who are truly, madly, deeply in love with this wicked cool city — step right up. This guide’s for you. Of course, you don’t need me to

The Buzz on Twitter about the 2014 Boston Marathon

It’s not only the oldest annual marathon in the world, held on the third Monday of April, it’s one of the most popular road races of any distance among runners and spectators alike. It’s the legendary Boston Marathon, a 26.2-mile

Three Good Reasons to Tag Others in Tweets

Send to Kindle Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in

How Over 100 Boston-Area Restaurants Use Twitter

You’ve probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find tweeting about eating that are included