Category Archives: Social Media

Social Media: A Revolutionary Change That is Impossible to Ignore

Send to Kindle I’m not going to lie. While I have been writing copy for what seems like forever, not until social media came along did I feel my words were actually making a connection

10 B2B Brands That Are Killing It on Social Media

Send to KindleSocial media. It’s not just for B2C brands anymore. More than just dipping their toes in the social media waters, many of those in the B2B space are now diving in head first,

Why Periscope is the Next Big Thing in Social Media

Send to KindleAs social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is

10 Lessons Learned About Social Media From My Parents

Send to KindleWhen I give presentations on social media, I often refer to Dale Carnegie’s How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with

10 Ways to Find Common Ground with Your Social Media Audience

Send to KindleTrue story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked me

How 10 Beer Brands Rock the Social Media Scene

Send to KindleAs the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands. Beer.

How 10 Nonprofit Brands Roll on Twitter

Send to KindleBranding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons would be fundraising. In fact, as direct mail,

10 Ways to Humanize Your Social Media Brand

Send to Kindle A critical mass of brands, businesses, marketers and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online

12 Social Media Posts That Are Funnier Than Yours

Send to KindleIt may sound like a cliché, but it’s absolutely true. Laughter is the best medicine. Laughter is good for your health because it’s known to lower blood pressure and stimulate the release of