Category Archives: Social Media

How 10 Beer Brands Rock the Social Media Scene

As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands. Beer. It’s not just for the barroom or

How 10 Nonprofit Brands Roll on Twitter

Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons would be fundraising. In fact, as direct mail, telemarketing and other traditional methods of acquiring

10 Ways to Humanize Your Social Media Brand

Send to Kindle A critical mass of brands, businesses, marketers and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online communication channels. Sure, some of

12 Social Media Posts That Are Funnier Than Yours

It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine. Laughter is good for your health because it’s known to lower blood pressure and stimulate the release of endorphins, a powerful set of hormones that

What I Write about Social Media in 140 Characters or Less

I live and breathe social media. I blog about the subject. I give presentations about it. I help clients with it. And occasionally I write about it in 140 characters or less on Twitter. For example: My Tweets on Social

Social Media: 15 Ways You’re Doing It Wrong

Send to Kindle Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are

20 Types of Selfies to Ask Your Audience to Share

It was the word of the year in 2013, and last year it reached the tipping point. Yup. The selfie is more than just a thing now, it’s kind of a big deal. No, really, the selfie is more than

5 Ways to Use Social Media to Make a Huge Impact in Real Life

Send to Kindle As ubiquitous as social media in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging on their every word on these channels. That shouldn’t come as

Six Brands That Are Killing It on Instagram

Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the