Category Archives: Social Media
Send to Kindle Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in
You’ve probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find tweeting about eating that are included
In this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the
Over the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and PR agencies, a list of
Instagram recently introduced Instagram Direct, making it possible for users to send photos and videos directly up to 15 of their followers.
Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience
I don’t just watch this team play baseball, I follow them on Twitter as well, where they share Red Sox news, information, statistics, fun facts and pleasantries.
I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications
I was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the world’s best divers jump off the roof of