Category Archives: Social Media

Use Social Media Like Chloe Kim

Use social media like Chloe Kim. Chloe jumped, twisted, turned, somersaulted and flew her way to a gold medal recently on her snowboard in the women’s halfpipe competition at the PyeongChang 2018 Winter Olympic Games. But what

12 Boston-Area Marketers to Follow on Twitter, Part II

Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be following on Twitter. There are hundreds, if not thousands who deserve our attention. That’s what

Shouting It Out Loud on Social Media

Shout it out loud. That’s what your customers, connections, clients and constituents are doing on social media. They’re amplifying what you have to say about your business to their own personal networks, exponentially increasing the reach of

Use Social Media as an Ice-Breaker

Back in 1990 or so, I joined Toastmasters. Toastmasters is a public speaking group, and one of the first speeches you give in Toastmasters is called the ice-breaker. The ice-breaker’s point is to allow people to get

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the

The 90-9-1 Rule and Social Media

Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A small percentage of

Main Street and Social Media

What does social media have to do with Main Street? A lot more than you may imagine. Businesses and brands need to set up shop on social media the same way they have to have brick-and-mortar storefronts

Public Speaking and Social Media

As someone who speaks often at industry conferences and events, I know that if those in my audience are looking down at their phones, tablets and laptops, they’re probably not ignoring my presentation. They’re likely sharing what

Are you a trust agent?

Thanks, as always, to my ridiculously awesome – and VERY patient – wife, Barbara, for recording this video. It’s all about the importance of trust agents in business, especially in social media and marketing. It’s my takeaway