Category Archives: Social Media

Don’t Think Twice About Doing Video on Social Media

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” On second thought, maybe he was putting it too mildly. The future has arrived, and thanks to social media everyone

10 Mistakes Businesses and Brands Make with Social Media

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is almost not an option anymore. But what about businesses and brands that can’t afford to advertise

Cats, Dogs, Brands and Social Media

It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine,

Paying to Play on Social Media

Rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll need to help ensure

Six Reasons Why Direct Marketers Should be Swooning Over Social Media

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally understand why some dyed-in-the-wool

3 Reasons Why Snapchat is Such a Big Social Media Hit

Don’t look now, but the last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, Snapchat is about to go mainstream.

3 Things Marketers Can Learn from Lokai on Social Media

If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018, projections are that some

10 Ways to Beef Up Your Social Media Program

Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to know “Where’s the beef?” at a

Three Key Ingredients to Success on Social Media

To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not established a presence on Twitter, Facebook,