By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others.
They’re finally realizing that – as I’ve said before here on this blog – the guaranteed [...]
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest.
It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus.
Thank you so much for your support, love and friendship. As much as you’ve given me, I hope I’ve given you [...]
Advertising, Blogging, Branding, Cause-Related Marketing, Client Service, Copywriting, Direct Marketing, Fundraising, Marketing, Miscellaneous, Public Relations
Writing in the March 27 issue of Sports Illustrated, Chris Ballard notches a refreshingly candid, thoroughly modern story about his online brethren: the journalists, columnists, reporters and, yes, just plain bloggers who cover sports on the Web. From the lead-in…
The Internet is changing sports coverage. Columnists who seldom leave their [...]
The success of any advertising or direct marketing campaign depends on a coalescence of elements, not the least of which are the motif of the creative and the timing of the launch. If you can tie those two together, you’re likely to be sitting pretty.
For example, take the Sunday newspaper insert I received recently from [...]
Every once in a while, a growing legion of Seth Godin devotees, myself included, receive an email from the bestselling author, entrepreneur and self-proclaimed “agent of change” himself, reminding us that fresh, new content has been posted on his Web site. I’m there in seconds. And on my most recent visit, as always, there was [...]
Wednesday, July 21, 2004 – Chances are you’ve already seen the Flash parody of the Woody Guthrie folk song, “This Land Is Your Land,” that’s been racing its way across the Internet this week at lightning-like speed. My good friend, Michael Chinnici, emailed it to me a few days ago, and initially I didn’t think twice about [...]
Tuesday, June 22, 2004 – On page 73 of their incredibly insightful book, The 22 Immutable Laws of Branding, celebrated marketing strategists Al Ries and his daughter, Laura Ries, couldn’t be more succinct — and sagacious — in writing that “the most important branding decision you will ever make is what to name your product [...]
Tuesday, June 8, 2004 – Before I “break camp” in the evening and call it a day, I’ve always made a habit of going over my to-do list, backwards and forwards. What I’m not able to put behind me simply gets carried over to the next day, so what I end up with in my [...]
Tuesday, June 1, 2004 — If I were to look back on my career so far, a defining moment in time for me was the summer of 1990, when I decided to fly solo as a creative director and join the ranks of the self-employed. For the next seven years, I kept myself busy defining [...]
