Category Archives: Miscellaneous
Memories of Our Good Dog
December 20, 2011 
Bob Cargill 
I’ll never forget the day you fell asleep for the last time, surrounded by the four people you had lived with for almost eight years and who had
Tags: The Importance of Character in Social Media
By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such
Posted in: 
Miscellaneous
Miscellaneous A New Marketing Commentator Goes on Hiatus
After more than 26 months and 62,000 words, I’ve decided to give this blog a rest. It may not be the end for A New Marketing
Sports Illustrated: “Start Your Own Blog”
Writing in the March 27 issue of Sports Illustrated, Chris Ballard notches a refreshingly candid, thoroughly modern story about his online brethren: the journalists, columnists, reporters
A Big Lesson in Marketing
The success of any advertising or direct marketing campaign depends on a coalescence of elements, not the least of which are the motif of the creative and the
Marketing Miscellany II
Every once in a while, a growing legion of Seth Godin devotees, myself included, receive an email from the bestselling author, entrepreneur and self-proclaimed “agent of change” himself, reminding us
Viral Marketing Gone Good
Wednesday, July 21, 2004 – Chances are you’ve already seen the Flash parody of the Woody Guthrie folk song, “This Land Is Your Land,” that’s been racing its way across
The Law of the Name
Tuesday, June 22, 2004 – On page 73 of their incredibly insightful book, The 22 Immutable Laws of Branding, celebrated marketing strategists Al Ries and his daughter, Laura
Before I “Break Camp”
Tuesday, June 8, 2004 – Before I “break camp” in the evening and call it a day, I’ve always made a habit of going over my to-do list, backwards
Posted in: Miscellaneous
Miscellaneous 
