Category Archives: Miscellaneous

Memories of Our Good Dog

Send to Kindle I’ll never forget the day you fell asleep for the last time, surrounded by the four people you had lived with for almost eight years and who had loved you like there was no tomorrow. Saying goodbye

The Importance of Character in Social Media

The Importance of Character in Social Media

By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and

A New Marketing Commentator Goes on Hiatus

After more than 26 months and 62,000 words, I’ve decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus. Thank you so much

Sports Illustrated: “Start Your Own Blog”

Writing in the March 27 issue of Sports Illustrated, Chris Ballard notches a refreshingly candid, thoroughly modern story about his online brethren: the journalists, columnists, reporters and, yes, just plain bloggers who cover sports on the Web. From the lead-in…

A Big Lesson in Marketing

The success of any advertising or direct marketing campaign depends on a coalescence of elements, not the least of which are the motif of the creative and the timing of the launch. If you can tie those two together, you’re

Marketing Miscellany II

Every once in a while, a growing legion of Seth Godin devotees, myself included, receive an email from the bestselling author, entrepreneur and self-proclaimed “agent of change” himself, reminding us that fresh, new content has been posted on his Web

Viral Marketing Gone Good

Wednesday, July 21, 2004 – Chances are you’ve already seen the Flash parody of the Woody Guthrie folk song, “This Land Is Your Land,” that’s been racing its way across the Internet this week at lightning-like speed.  My good friend, Michael

The Law of the Name

Tuesday, June 22, 2004 – On page 73 of their incredibly insightful book, The 22 Immutable Laws of Branding, celebrated marketing strategists Al Ries and his daughter, Laura Ries, couldn’t be more succinct — and sagacious — in writing that

Before I “Break Camp”

Tuesday, June 8, 2004 – Before I “break camp” in the evening and call it a day, I’ve always made a habit of going over my to-do list, backwards and forwards. What I’m not able to put behind me simply