Category Archives: Miscellaneous

Happy 90th Birthday to You, Dad!

Send to KindleToday, August 6, 2015, my Dad is celebrating his birthday. But this isn’t just another birthday for him. This is his 90th birthday. That’s right, my Dad is entering his 10 decade of

Memories of Our Good Dog

Send to Kindle I’ll never forget the day you fell asleep for the last time, surrounded by the four people you had lived with for almost eight years and who had loved you like there

The Importance of Character in Social Media

The Importance of Character in Social Media

Send to KindleBy now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook

A New Marketing Commentator Goes on Hiatus

Send to KindleAfter more than 26 months and 62,000 words, I’ve decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least

Sports Illustrated: “Start Your Own Blog”

Send to KindleWriting in the March 27 issue of Sports Illustrated, Chris Ballard notches a refreshingly candid, thoroughly modern story about his online brethren: the journalists, columnists, reporters and, yes, just plain bloggers who cover

A Big Lesson in Marketing

Send to KindleThe success of any advertising or direct marketing campaign depends on a coalescence of elements, not the least of which are the motif of the creative and the timing of the launch. If

Marketing Miscellany II

Send to KindleEvery once in a while, a growing legion of Seth Godin devotees, myself included, receive an email from the bestselling author, entrepreneur and self-proclaimed “agent of change” himself, reminding us that fresh, new

Viral Marketing Gone Good

Send to KindleWednesday, July 21, 2004 – Chances are you’ve already seen the Flash parody of the Woody Guthrie folk song, “This Land Is Your Land,” that’s been racing its way across the Internet this week

The Law of the Name

Send to KindleTuesday, June 22, 2004 – On page 73 of their incredibly insightful book, The 22 Immutable Laws of Branding, celebrated marketing strategists Al Ries and his daughter, Laura Ries, couldn’t be more succinct