7. Overcome the social media “dip.”
A common mistake made by many business folks is to think that social media will be an instant cure for what ails their traditional marketing activities. And while in many cases it can and will have an overwhelmingly positive effect on an organization’s ability to connect with its constituency, it’s not [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
6. Leverage a number of channels.
It’s one thing to tweet a few times a week, write a blog post once a month and update your profile on LinkedIn if you happen to land a new job. But it’s quite another to be active on a handful of social media channels on a daily basis.
That’s right, the [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
5. Work as a team.
While most social media programs have a single champion at the helm, the best among them have a crew to provide support.
Never mind the extraordinary demands of the job on almost a 24/7/365 basis. From project management to PR, customer service to marketing, creative to analytics, there are simply too many different [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
In case you missed it, John Cass and Toby Bloomberg pulled together an exhaustive joint post recently on how agencies, consultants and freelancers handle the notion of transparency when using social media on behalf of their clients.
They reached out to dozens of their colleagues in the industry (myself included), asking them how they dealt with this issue while not only providing social [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
4. Stand for your brand.
As much as you need to be yourself in social media, it’s even more important to be a positive, well-suited reflection of the organization you represent.
So before you blog, tweet or record that YouTube video, take pause and ask yourself if you’re actually capable of embodying the very best characteristics associated with your brand. Even if you’re your own boss, you may find it more [...]
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3. Create enough quality content.
One of the most common mistakes I see people and businesses make in social media is jumping into it without having anywhere near enough original, quality content to stay in it for the long haul. Either they underestimate just how critical it is to be able to offer news, information and opinion [...]
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2. Set realistic expectations.
Using social media to communicate with others isn’t that difficult. But if you expect your posts, tweets, status updates and videos to result in any new leads or business opportunities, you had better be more than a little patient and perseverant.
As I wrote in a previous blog post, The Importance of Getting Past the Social Media [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube Social Media
Now that so many businesses are using blogs, Twitter, Facebook, YouTube and other social media channels to connect with their constituents, it’s only a matter of time before they realize what a challenge it is to use them successfully.
No, social media isn’t rocket science. But it’s definitely a BIG departure for those who have been dependent on traditional marketing, advertising, PR and communications methods up until [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube Social Media
