Since I included a list of 50 reasons why people don’t use social media in my most recent post, I thought it only made sense to follow up with a similar list, only this time focusing on the opposing point of view, the reasons why people do use social media.
Sure, as I wrote in that [...]
Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube
With more than 800 million users of Facebook, over 120 million people on LinkedIn and more than 200 million accounts on Twitter, you might say the tipping point’s been reached as far as social media usage goes.
Yet despite such a large critical mass using these social media properties, there are still plenty of skeptics, detractors and [...]
Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube
Don’t tell me social media isn’t personal.
Sure, it’s not the same thing as actually sitting down and talking to someone in person, face-to-face. But it’s often the next best thing. And in some cases, it’s the only thing.
Using Facebook, Twitter, YouTube and the like is a great way to connect with people who otherwise might [...]
If you’ve been reading my blog for a while, you already know about the ”10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one exhaustive guide [...]
Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube
This “blog post on video” was recorded on May 1, 2010. It’s the video version of a post I wrote and published on February 23, 2010 called “10 Ways to Succeed in Social Media, Part Six,” which you can read in its entirety here.
If you can’t see the video on this page, you can check [...]
Blogging, Facebook, LinkedIn, Marketing, Social Media, Twitter, YouTube
It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around the corner — May 12 and 13 at the LaCava Center at Bentley College in Waltham, MA. And just like year, I’m happy to have the opportunity to speak not just once, but twice on social media, this time around [...]
Blogging, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Social Media, Twitter, YouTube
10. Don’t take yourself too seriously.
Your success in social media may be dependent in large measure on what you have to share with others, but how you come across – your online persona – is also very important.
Whether you’re on Facebook or YouTube, tweeting or blogging, you need to be as affable as you are [...]
Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
9. Measure the results of your activities.
If you’re serious about using social media, not just in it for fun, then you need to measure the results of your online activities so you know where you stand.
If you publish a blog, you can use such tools as Technorati to see how it compares to others in your [...]
Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
This “blog post on video” was recorded on March 20, 2010 in my own back yard in Sudbury, MA. It’s the video version of a post I wrote and published on January 27, 2010 called “10 Ways to Succeed in Social Media, Part Three,” which you can read in its entirety here.
If you can’t see [...]
Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube
