Category Archives: YouTube

10 Ways to Succeed in Social Media, Part Ten

10. Don’t take yourself too seriously. Your success in social media may be dependent in large measure on what you have to share with

10 Ways to Succeed in Social Media, Part Nine

9. Measure the results of your activities. If you’re serious about using social media, not just in it for fun, then you need to measure

Blog Post on Video: The Importance of Content in Social Media

This “blog post on video” was recorded on March 20, 2010 in my own back yard in Sudbury, MA. It’s the video

10 Ways to Succeed in Social Media, Part Eight

8. Educate others more than you promote yourself. A big mistake many organizations make is to use social media the way they use traditional

10 Ways to Succeed in Social Media, Part Seven

7. Overcome the social media “dip.” A common mistake made by many business folks is to think that social media will be an instant cure

10 Ways to Succeed in Social Media, Part Six

6. Leverage a number of channels. It’s one thing to tweet a few times a week, write a blog post once a month and

10 Ways to Succeed in Social Media, Part Five

5. Work as a team. While most social media programs have a single champion at the helm, the best among them have a crew

How Agencies Handle Transparency in Social Media

In case you missed it, John Cass and Toby Bloomberg pulled together an exhaustive joint post recently on how agencies, consultants and freelancers handle the notion of transparency when using social

10 Ways to Succeed in Social Media, Part Four

4. Stand for your brand. As much as you need to be yourself in social media, it’s even more important to be a positive, well-suited reflection of the organization you represent. So