Category Archives: YouTube

10 Ways to Succeed in Social Media, Part Eight

8. Educate others more than you promote yourself. A big mistake many organizations make is to use social media the way they use traditional marketing vehicles such as direct mail, email, print and broadcast. Instead of listening

10 Ways to Succeed in Social Media, Part Seven

7. Overcome the social media “dip.” A common mistake made by many business folks is to think that social media will be an instant cure for what ails their traditional marketing activities. And while in many cases it

10 Ways to Succeed in Social Media, Part Six

6. Leverage a number of channels. It’s one thing to tweet a few times a week, write a blog post once a month and update your profile on LinkedIn if you happen to land a new job. But

10 Ways to Succeed in Social Media, Part Five

5. Work as a team. While most social media programs have a single champion at the helm, the best among them have a crew to provide support. Never mind the extraordinary demands of the job on almost a

How Agencies Handle Transparency in Social Media

In case you missed it, John Cass and Toby Bloomberg pulled together an exhaustive joint post recently on how agencies, consultants and freelancers handle the notion of transparency when using social media on behalf of their clients. They reached out to dozens

10 Ways to Succeed in Social Media, Part Four

4. Stand for your brand. As much as you need to be yourself in social media, it’s even more important to be a positive, well-suited reflection of the organization you represent. So before you blog, tweet or record that YouTube video, take pause and ask yourself

10 Ways to Succeed in Social Media, Part Three

3. Create enough quality content. One of the most common mistakes I see people and businesses make in social media is jumping into it without having anywhere near enough original, quality content to stay in it for

10 Ways to Succeed in Social Media, Part Two

2. Set realistic expectations. Using social media to communicate with others isn’t that difficult. But if you expect your posts, tweets, status updates and videos to result in any new leads or business opportunities, you had better

10 Ways to Succeed in Social Media, Part One

Now that so many businesses are using blogs, Twitter, Facebook, YouTube and other social media channels to connect with their constituents, it’s only a matter of time before they realize what a challenge it is to use them successfully. No, social media