http://anewmarketingcommentator.com Written by copywriter, creative director and social media consultant, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today. Sun, 29 Jan 2012 23:57:27 +0000 http://backend.userland.com/rss092 en When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that we'd be having on a regular basis. The difference between that initial meeting between ... http://anewmarketingcommentator.com/2012/01/29/twitter-for-business-in-five-easy-steps When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program. [caption id="attachment_2152" align="alignright" width="150" caption="Victoria Smith"][/caption] For entertainment, I turned to Victoria ... http://anewmarketingcommentator.com/2012/01/15/a-few-words-with-vistaprints-jeff-esposito-jeffespo I’ll never forget the day you fell asleep for the last time, surrounded by the four people you had lived with for almost eight years and who had loved you like there was no tomorrow. Saying goodbye to you like that was the last thing our family wanted for you, ... http://anewmarketingcommentator.com/2011/12/20/memories-of-our-good-dog I'm a news junkie. I admit it. I can't go much more than a few hours without a fix of the latest headlines. The weather forecast is important to me. If there’s been a crime committed, a notable death, an accident, a fire or any tragedy or disaster whatsoever, I like ... http://anewmarketingcommentator.com/2011/11/27/how-i-use-twitter-to-follow-boston-area-news Since I included a list of 50 reasons why people don’t use social media in my most recent post, I thought it only made sense to follow up with a similar list, only this time focusing on the opposing point of view, the reasons why people do use social media. Sure, ... http://anewmarketingcommentator.com/2011/11/02/50-reasons-why-people-use-social-media With more than 800 million users of Facebook, over 120 million people on LinkedIn and more than 200 million accounts on Twitter, you might say the tipping point’s been reached as far as social media usage goes.   Yet despite such a large critical mass using these social media properties, there are ... http://anewmarketingcommentator.com/2011/10/10/50-reasons-why-people-dont-use-social-media This post was initially published on BostInnovation on September 14, 2011. To read the original post there, click here. There’s a palpable camaraderie among most people who use social media, a strong sense that we’re all in this together and out for the same things — new friendships, opportunities and experiences. Unfailingly, ... http://anewmarketingcommentator.com/2011/09/18/ten-tips-for-hosting-a-successful-tweetup