http://anewmarketingcommentator.com Written by copywriter, creative director and social media marketer, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today. Mon, 08 Mar 2010 14:48:36 +0000 http://backend.userland.com/rss092 en 7. Overcome the social media "dip." A common mistake made by many business folks is to think that social media will be an instant cure for what ails their traditional marketing activities. And while in many cases it can and will have an overwhelmingly positive effect on an organization’s ability to connect ... http://anewmarketingcommentator.com/2010/03/08/10-ways-to-succeed-in-social-media-part-seven The following guest post was written by Kristin Dziadul, a recent Graduate of Western New England College who already has her own blog, YouTube channel, Twitter account and a large network of friends in social media, including myself. The idea for this guest blog post all stemmed from this direct message that I ... http://anewmarketingcommentator.com/2010/03/01/from-the-twitterverse-to-twitter-in-person 6. Leverage a number of channels. It’s one thing to tweet a few times a week, write a blog post once a month and update your profile on LinkedIn if you happen to land a new job. But it’s quite another to be active on a handful of social media channels on ... http://anewmarketingcommentator.com/2010/02/23/10-ways-to-succeed-in-social-media-part-six 5. Work as a team. While most social media programs have a single champion at the helm, the best among them have a crew to provide support. Never mind the extraordinary demands of the job on almost a 24/7/365 basis. From project management to PR, customer service to marketing, creative to analytics, there ... http://anewmarketingcommentator.com/2010/02/16/10-ways-to-succeed-in-social-media-part-five In case you missed it, John Cass and Toby Bloomberg pulled together an exhaustive joint post recently on how agencies, consultants and freelancers handle the notion of transparency when using social media on behalf of their clients. They reached out to dozens of their colleagues in the industry (myself included), asking them how they dealt with ... http://anewmarketingcommentator.com/2010/02/09/how-agencies-handle-transparency-in-social-media 4. Stand for your brand. As much as you need to be yourself in social media, it’s even more important to be a positive, well-suited reflection of the organization you represent. So before you blog, tweet or record that YouTube video, take pause and ask yourself if you're actually capable of embodying the very best characteristics associated with your brand. Even if you’re your own boss, ... http://anewmarketingcommentator.com/2010/02/03/10-ways-to-succeed-in-social-media-part-four 3. Create enough quality content. One of the most common mistakes I see people and businesses make in social media is jumping into it without having anywhere near enough original, quality content to stay in it for the long haul. Either they underestimate just how critical it is to be able to ... http://anewmarketingcommentator.com/2010/01/27/10-ways-to-succeed-in-social-media-part-three