http://anewmarketingcommentator.com Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues. Sun, 22 Oct 2006 23:50:03 +0000 http://backend.userland.com/rss092 en After more than 26 months and 62,000 words, I’ve decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus. Thank you so much for your support, love and friendship. As ... http://anewmarketingcommentator.com/2006/05/10/a-new-marketing-commentator-goes-on-hiatus Two days ago, I wrote here in this space about word of mouth marketing, the Word of Mouth Marketing Association and BzzAgent. Today’s post is a continuation of that same article, in which I write about my own personal use of word of mouth marketing on behalf of BzzAgent ... http://anewmarketingcommentator.com/2006/05/05/a-few-words-on-word-of-mouth-marketing-part-two Unofficially, word of mouth marketing has been around for a long time, but only in the last few years has it been so formally recognized and widely embraced as a bona fide discipline and tool of our trade. Given such sudden appeal, it’s understandable that a relatively new association of the ... http://anewmarketingcommentator.com/2006/05/03/a-few-words-on-word-of-mouth-marketing-part-one After more than 26 months and 62,000 words, I’ve decided to give this blog a rest. It may not be the end for A New Marketing Commentator, but it will be at least a short hiatus. I’ve spent between five and ten hours a week since February of 2004 ... http://anewmarketingcommentator.com/2006/05/01/blog-interrupted Last Friday, I was invited by my friend, Leslie Dangel, to deliver a guest lecture to a class of marketing students she teaches at Stonehill College in Easton, Massachusetts. She’s asked me on a number of occasions in the past, and I always enjoy the experience. This time ... http://anewmarketingcommentator.com/2006/04/26/student-blogs-a-sign-of-whats-to-come “Too many folks think “branding” is what airlines do when they repaint the planes every few years, or what banks do when they refresh all the signage in their lobbies and reengineer their logos,” write Bill Schley and Carl Nichols, Jr. (partners at david, inc., an international brand consulting ... http://anewmarketingcommentator.com/2006/04/24/why-johnny-cant-brand-action-is-branding Thank you once again to those of you who sponsored my participation in the Boston Marathon this year. You helped me raise a personal record total of $3,550 – and counting – for Children’s Hospital Boston. I can’t tell you how grateful I am for your support. ... http://anewmarketingcommentator.com/2006/04/19/a-memorable-boston-marathon-experience-for-more-reasons-than-one Going a long way towards validating all the time more and more ambitious professionals are spending in the blogosphere, the most recent edition of the Boston Sunday Globe lists eight reasons blogging helps your career. “Blogging is good for your career. A well-executed blog sets you apart ... http://anewmarketingcommentator.com/2006/04/17/boston-sunday-globe-blogs-essential-to-a-good-career So many advertising, marketing and public relations agencies are dipping their collective toes in the blogosphere lately that unless it’s the likes of Hill Holliday or Edelman we’re talking about, it’s not really big news anymore when any single one of them takes the plunge. That was certainly not the case ... http://anewmarketingcommentator.com/2006/04/13/it%e2%80%99s-easy-to-fall-silent-amidst-the-new-din-of-agency-blogs I’ve been blogging for more than two years now, and I can’t say there haven’t been days when I’ve wondered if all the time and energy I put into A New Marketing Commentator is worth it. But last Thursday wasn’t one of them. That was when the ... http://anewmarketingcommentator.com/2006/04/10/a-new-marketing-commentator-wins-nedma-gold