A New Marketing Commentator

I’ve created a lot of lists on Twitter, including one for copywriters, another one for New England social media professionals and even one that I call All Star Bloggers. But out of all of these lists, the one that’s been on my mind lately is the list which includes the people and companies (38 and counting) I’ve found on Twitter from my hometown of Sudbury, Massachusetts.

You see, while I really only know personally a handful of these Sudbury-affiliated account-holders, my goal when I created this list was to get to know as many of them as possible. So little by little, I’ve retweeted them and reached out to them, thinking that you never know what might come of this small community within, well, a small community. But it wasn’t until I recently sat down for a cup of coffee with fellow Sudbury resident, Phil Hollows, that an idea I had been bandying about for a while with my neighbors and friends in town actually took root.

I knew Phil from Twitter, but this was actually the first time we had met in person. After chatting for a few minutes about our respective professional backgrounds and families, we quickly agreed to put on a Tweetup in Sudbury, which we hope will bring together business people in town who are interested in discussing — and learning more about – social media.  

What follows is the official “announcement” of this Tweetup (which I can’t tell you how excited I am to be co-hosting)…

You’re Invited to the Sudbury Social Tweetup on Thursday, July 21

Two Sudbury residents, Bob Cargill and Phil Hollows, will be hosting a free Tweetup called “Sudbury Social” on Thursday, July 21, at Bistro 20 at 120 Boston Post Road in Sudbury from 6-8 P.M.

The purpose of this networking event is to bring together business people, marketers and professionals who live or work in the Sudbury area who want to meet others from the community and learn more about such social media communications tools as Twitter, Facebook, LinkedIn, YouTube and blogs. 

“Both Phil and I thought a Tweetup – which gives people who may have already met one another online, the chance to meet face-to-face, in person – would be a fun way to introduce those in the community who are interested in social media to one another,” says Cargill, a copywriter, creative director and social media consultant.

“We’re looking forward to getting to know others in town who have the same passion for social media as we do,” says Hollows, the CEO of Feedblitz and author of “List Building for Bloggers.”

To register to attend the Sudbury Social Tweetup, go to http://sudburysocial.eventbrite.com. For more information on the event, please contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com. If you decide to write about the event online, the hosts ask you to use the hashtag, #SudburySocial.

Bob Cargill Business, Facebook, LinkedIn, Marketing, Social Media, Twitter Social Media, Sudbury, Tweetup

A few weeks or so ago, a colleague of mine asked me what song I was whistling as I walked by her office. As I recall, it was Jennifer Lopez’s ”On the Floor,” but as much as I like that song, it doesn’t matter what I was whistling. What really matters is that the occasional whistling I do around the office had caught her attention and made me think twice about just how much our body language says, for better or worse, to those around us.

Whistling, of course, is usually a sign of happiness and a cheerful disposition. Even though I do it almost without realizing it, I don’t think I’d be able to whistle if I wasn’t feeling good about something. In fact, it’s almost impossible to whistle with a frown on your face.

And like smiling, whistling is infectious. It’s hard not to feel at least a little upbeat yourself when someone around you is whistling. Don’t you agree?

Sure, like everyone else, I get down in the dumps every once in a while. But I try not to show it, at least not in a work environment. I try to stay positive.

And even if I am having a bad day, like a self-fulfilling prophecy, if I force myself to whistle, I usually feel better.

What about you? What’s your body language tell your colleagues about your mood? What signs do you send those around you at the office? Do you whistle while you work?

Bob Cargill Business Whistle, Whistling

Don’t tell me social media isn’t personal.

Sure, it’s not the same thing as actually sitting down and talking to someone in person, face-to-face. But it’s often the next best thing. And in some cases, it’s the only thing.

Using Facebook, Twitter, YouTube and the like is a great way to connect with people who otherwise might not give you the time of the day because they’re either too busy or have reason to believe they have little in common with you.

Social media is also perfect for keeping in touch with people who it’s impossible to meet up with in person because they simply live or work too far away.

For example, my friend, Amelia, is situated some 3,000 miles away from me in Seal Beach, California. We’re both copywriters. We’re both runners. We’re both former Toastmasters. And she used to live in Sudbury, Massachusetts, where I live now.

Clearly, we have a lot in common. But we hardly ever have the opportunity to see each other anymore. Except — you guessed it — via social media.

In this case, on one of my recent runs, I happened to take and upload a photo of the scene, a meandering trail through the woods that apparently is one that the Lincoln-Sudbury High School cross country teams have been running on for years.

After seeing this photo on Facebook, Amelia left a comment about a steep hill off of that trail that she used to run up and down as a member of the school’s cross country team back in the day.

So the next time I was working out in those woods, I went one step further and recorded a short video clip on my climb up that legendary hill and posted that on Facebook, too…

Well, she was so taken by the memories of seeing that hill again, she wrote a blog post about it, saying…

“Bob posted this [video] on my wall. It was one of the kindest, unexpected random acts a friend has ever done for me.”

What a pleasant surprise that was to me, to see just how much my spontaneous, seemingly small act of sharing on Facebook meant to Amelia.

And when she thanked me for that video on Twitter, I was more than happy to RT her, of course.

Now I’m talking about a real friendship between Amelia and I, as we’ve known each other for years. But whether you’re friends with someone or not, whether you’re a business or an individual, social media can be used to close the gap between distance and anything else that may get in the way of more traditional communications methods. Social media can – and should –  be personal.

By the way, here’s the video I recorded while running up that legendary hill in the woods near Lincoln-Sudbury High School…

If you can’t see the video in this blog post, you can view it on YouTube by clicking here.
To read Amelia Ostroff’s blog, 623 Tries, click here.
To follow Amelia Ostroff on Twitter, click here.

Bob Cargill Blogging, Facebook, Social Media, Twitter, YouTube Facebook, running, Social Media

For about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small business, Cargill Creative. It was the time of my career, a period of exhilaration and entrepreneurship I’ll never forget. As challenging as it was to have to fend for myself, it felt good to know that almost everything I achieved was dependent on my own abilities and actions, not necessarily on any outside factors.

I was working on a high wire without a safety net and I liked it.  

As I wrote here on this blog back on June 1, 2004, about this experience…

Cargill Creative was a “virtual” agency with unlimited potential but resources that were only so deep. Schooled as a creative, I recast myself out of necessity as an account executive, a traffic manager, a salesman and an accountant, too. Occasionally I had enough money in the coffers to employ an additional writer, but for the better part of this gig it was just me, myself and I, the accidental principal who wore all the hats, the chief, cook and bottle washer. The hours were long, the responsibilities were endless, but the upside of being my own boss was the autonomy and freedom, and my professional inhibitions ran wild. It’s no coincidence that during this stretch of new found glory I explored options that might otherwise not have been available to me, throwing myself into three organizations — Toastmasters, The New England Direct Marketing Association and The MetroWest Leadership Academy — that, collectively, would have a long-term impact on not just my career, but also my growth as an individual. Call it ambition. Call it survival. Call it biting off more than I could chew (well, almost). But clearly I was refusing to be intimidated by any unfounded fears of failure, knowing full well that much of what I was doing I was doing either then or never.

I wrote the following list of “The 10 Qualities of the Professional Freelancer” back in 1995, when I was in the thick of it as Cargill Creative, but I think it’s timeless and relevant enough to republish here on my blog in 2011.

While I’m not a full-time freelancer today, I still handle an occasional freelance project on the side and I still believe strongly that any copywriter (or designer), self-employed or not, who has these qualities has the best chance to succeed.

The 10 Qualities of the Professional Freelancer

Here are 10 good qualities a freelance copywriter or graphic designer needs to succeed as a professional. If you are a freelancer, have fantasized about such an existence, or simply hire these sole practitioners, the following list is for you.

1. Fastidious. A freelancer has to be excessively critical of his or her own work and take great care to do everything right, because there is no one else to blame but yourself if something goes wrong.

2. Resourceful. A freelancer must be able to deal skillfully with new problems and unique challenges, because each job is going to be different and each client expects you to be — or, at least, to become — an expert in their field.

3. Enthusiastic. A freelancer should approach his or her craft with spirit and intensity; that way, you will enjoy your work days and the bane of your existence, deadlines, won’t be so intimidating.

4. Experienced. A freelancer should possess a body of work and a history in the business for two reasons: 1) You need to show prospects what you have done in order for them to become clients and; 2) You need to know the rules before you can break the rules.

5. Lionhearted. A freelancer needs to be extremely courageous in order to succeed. To run your own business takes guts. You are out there on your own. You have to be willing to take risks. And able to take the heat when the pressure is applied.

6. Artistic. A freelancer must express his or her creativity. You have to be able to look at things differently, do things differently, and dare to be different yourself. As Pablo Picasso once said, “Some painters transform the sun into a yellow spot, while others transform a yellow spot into the sun.”

7. Nocturnal. A freelancer should be prepared to work long hours, often well into the night, in order to complete his or her assignments on time. There are moments during the day — meetings, phone calls, etc. — when it becomes obvious that the only block of uninterrupted time you are going to come by is when the day is over.

8. Congenial. A freelancer needs to know how to win friends and influence people. Be agreeable and positive in nature and disposition. Clients will like doing business with you and networking will come easy.

9. Educated. A freelancer must know a lot about a lot of things in order to work successfully with a variety of clients. Read voraciously — books, magazines, newspapers, the Internet, you name it. Attend seminars. Ask questions of your mentors and peers. And never close your mind.

10. Rebellious. A freelancer needs to question the norm in order to find a better way of doing things. You are a hired gun. Someone who has stepped out of line and been called on to run with the ball. Don’t be a troublemaker. But don’t be a conformist, either.

Of course, there are countless qualities that the freelancer — any freelancer — should possess, too many to mention in one blog post alone. So what do you think? What qualities do you feel are essential to the success of the professional freelancer in 2011? Please share your thoughts by leaving a comment below. And thanks, as always.

Bob Cargill Advertising, Copywriting, Direct Marketing, Marketing Copywriter, Copywriting, Freelancer, Freelancing, Writer, Writing

If you haven’t joined the AMA Boston Connect Community yet, you’re missing out on a great opportunity. Created on the Ning platform by Myles Bristowe, AMA Boston Past President and CMO at CommCreative, this popular online network recently celebrated the fact that over 2,000 marketers – including yours truly – have now established a presence there.

Indeed, to commemorate this milestone, a bunch of us pulled ourselves away from our desktops, laptops, tablets and smartphones for a couple hours of good, old-fashioned socializing recently at the Connect Community Tweetup held at Performable, a marketing automation and analytics company in Cambridge.  

I was happy to catch up with a few good friends in the business, including Jamie Bradley and Lew Sabbag, as well as to meet a handful of people for the first time, including Keith Spiro and Christina Inge.

And then there’s Jessica von Goeler. Talk about taking initiative. In the spirit of the event, Jessica was kind enough to introduce herself by email before the festivities had even begun (having gotten my contact information via Eventbrite), telling me she would like to have the opportunity to meet me there and hear about what I do for a living.

Needless to say, I was flattered that she was interested in connecting with me, so I couldn’t help but keep an eye out for her as I was doing what I could to make my way around the room that evening. So I just want to thank Jessica, first for breaking the ice with her introductory email, and second, for agreeing to be interviewed here on my blog.

Ladies and gentlemen, introducing Jessica von Goeler, networker extraordinaire and, well, I’ll let her tell the  rest of the story…

Bob: Please tell us about yourself, Jessica, including a few details about your professional experience and accomplishments as well as something not related to your livelihood.

Jessica: My professional career started as an engineer aboard a tug boat in the Gulf of Mexico shortly after graduating from the Massachusetts Maritime Academy with a Bachelor of Science in Marine Engineering. After a couple of years of this type of work, on and off shore, I pursued my MBA from Worcester Polytechnic Institute while working in the family retail business in Harvard Square. Along the way, I found my passion for helping others and began a new career in the non-profit industry where I’m most known for managing financial literacy programs. My other non-profit achievements include community organizing for the pivotal smoke-free regulations in Salem, MA, increasing philanthropic giving by more than 20% to nonprofit organizations, and earning a Community Service Award from the Salvation Army Cambridge, MA Corp. While I continue to volunteer in my community, I have recently transferred my experience in essentially managing corporate social responsibility programs, special events, and cause marketing campaigns into a public relations role at a marketing consulting company.

I’m a third-generation Rotarian. My grandfather brought me to my first meeting and the experience is one of my fondest memories of him. I’m proud to have been awarded a Paul Harris Fellow by my Rotary Club in recognition of my accomplishments while Club President (2008-09). For five years, I served as the Club’s Speaker Chair and just changed roles this year to become the Public Relations Chair.

I’m an avid sailor with over 35 years on the water.  I raced J24’s out of Beverly and Marblehead Massachusetts for almost 15 of those years and participated in many Marblehead Race Weeks and Jubilee Yacht Club’s Travis Roy and Around the Rocks Regattas.  I’m looking forward to a relaxing season on my J24, Black Magic.
 
Bob: Why did you join the AMA Boston Connect community?

Jessica: The AMA Boston Connect community seemed like a good opportunity to increase my knowledge of social media in ways that would benefit my contributions to corporate social responsibility and public relations initiatives.

Bob: What prompted you to attend the AMA Boston Connect Community Tweetup?

Jessica: I think a blend of in-person and social media interactions can build strengthen relationships.

Bob: What’s your experience with social media so far?

Jessica: For my first several years using social media, I just maintained a LinkedIn profile and added contacts. The last few months, I’ve been participating in conversations to advance my knowledge and career. I landed my recent PR position through a group discussion. About a year and a half ago, I joined Facebook, because a college friend told me it was “mad fun.” I have lots of fun sharing pictures, catching up with friends, and making plans. I also maintain a private YouTube account for sharing family videos.  

I was first awed by the power of social media when I helped a Rotary Exchange Student my Club sponsored when she got stranded in the Atlanta Airport on her way home. I recently started a Facebook group, MBTA: A Child in a Stroller is a Safe Child, and it gained 100 members in the first day. Motivated by the social impact I have experienced so far with Facebook, I signed up for Twitter and had been browsing tweets until speaking with you and Keith. I’m now Tweeting.

Bob: What social media platform are you most active on and why?

Jessica: Hands down, LinkedIn. I use LinkedIn to promote myself as a professional, find mutually beneficial connections, and advance my knowledge as a professional and volunteer.

Bob: What role do you think social media will play in your career in the future?

Jessica: Social media will give people I’m working with an opportunity to easily learn more about me and vice versa. I plan on continuing to build mutually beneficial relationships through social media sites. I think it would be fun to incorporate it into cause marketing and fund-raising initiatives.

Bob: Could you write a tweet (140 characters or less) that would be the equivalent to your “elevator speech” and share it with us?

Jessica: I’m a leader in high profile community affair initiatives and known for my work empowering people to reduce debt and increase savings.

Bob: And, finally, what are your three biggest questions about social media?

Jessica: Where do people find the time to participate in social media? Why does it seem so many social media guru’s have a day job loosely, if at all, connected to social media? And what’s being done to address further disparities being created by social media for people without online access?

If you have any answers to Jessica’s three questions above, please don’t hesitate to leave a comment. Or, of course, feel free to get in touch with her directly. You can find her on both LinkedIn and Twitter via the links below.

Jessica von Goeler

To view Jessica’s LinkedIn profile, click here.
To follow Jessica on Twitter, click here.
To join the AMA Boston Connect Community, click here.

Bob Cargill Marketing, Social Media AMA Boston, American Marketing Association Boston, Networking

Given my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go.

I can’t tell you how excited I was to launch my own blog in early 2004, where I’ve written nearly 100,000 words on almost anything and everything that has to do with marketing. I became a member of Facebook in late 2007. I joined Twitter on May 8, 2008. I’ve bookmarked over 4,800 blog posts and articles on Delicious. I use Google Reader on a regular basis. And I have my own YouTube channel, which I use to share my thoughts on what’s important to me – and, hopefully, others – in the industry in which I earn my livelihood.

But out of all the social media outposts where I’ve established a presence, the one that probably gets the most attention among traditional business folks is LinkedIn, which I joined on July 26, 2004, almost seven years ago. In fact, I’m proud to say I was among the first one million members – number 882,759, to be exact – of this professional networking site that recently eclipsed the 100 million-member mark.

On LinkedIn, I’m fortunate to have connected with over 800 others, people who, like me, are more than happy to help one another make the most of their professional lives. And that includes writing recommendations for those among your network who deserve to be singled out for their expertise and experience.

So far, I’ve written recommendations for 59 people in my LinkedIn network, each of whom I’ve worked with in some capacity during the course of my career. I’m grateful for the 44 recommendations that others have written for me.

LinkedIn recommendations should be short and to the point, speaking to the strengths and skills you’ve seen up close and personal in the recipients of your high praise. When you write one, try to be as specific as possible, providing your own unique perspective on why someone else should be interested in hiring or doing business in some capacity with this individual. If he or she is a star, say so, enthusiastically and effusively. Cite his or her attributes and actual accomplishments. Use colorful adjectives and descriptive prose. You want to sound like you mean every single one of your kind words, not like you wrote them just because you were asked.

In fact, not every one of your LinkedIn recommendations needs to be solicited. Write one or two every once in a while for those who especially stand out. They’ll not only thank you for it, the likelihood is they’ll reciprocate and write a recommendation for you in return. That’s certainly good form.

And, yes, while it may be a little awkward, don’t worry about declining someone’s request to write a recommendation if for any reason you think it’s unwarranted. That’s business.

The bottom line is that whether you’re providing them for others or receiving them yourself, LinkedIn recommendations are extremely important. They’re a big part of your social currency that should reflect well on you as a corporate citizen and go a long way toward enhancing your online reputation.

Bob Cargill LinkedIn, Social Media LinkedIn, Networking, Social Media, Social Networking

Even though Twitter recently celebrated its fifth birthday and there are now some 200 million users of this micro-blogging site, there’s still plenty of skepticism among marketers regarding its viability as a sales channel.

I understand. After all, those who are most successful on Twitter are those who are listening intently, sharing great content and engaging with others, not pitching their own products and services. And all that, well, socializing requires an investment of time and resources that many businesses have trouble justifying.

But apparently not The Quaker Oats Company. Let me explain…

One of the people I follow on Twitter is Dianna Huff, a very talented web marketing expert in the B2B world and someone I know quite well from my involvement in the New England Direct Marketing Association. After reading her March 27 blog post, Three Things Cap’n Crunch Taught Me About Facebook Engagement, I thought it would be something my followers on Twitter would be interested in reading, too – so I went ahead and tweeted about it. About six minutes later, I was surprised to hear from @RealCapnCrunch himself, asking me if I enjoyed Cap’n Crunch or had any good memories of it.

Not only was I impressed that The Quaker Oats Company was listening to what people were saying about one of its products, but I was also glad to have the opportunity to exchange a couple of tweets with the Cap’n Crunch persona. And the next time I was at the grocery store? Yup, I was quick to buy a box of this cereal that for anyone with a sweet tooth — like me — is almost impossible to resist.

So while Dianna was impressed with how Quaker Oats was working its Cap’n Crunch Facebook page, I’m here to sing the praises of this famous cereal’s voice on Twitter. Clearly, the folks behind the scenes are listening to who’s saying what online about Cap’n Crunch and going to great lengths to engage with that constituency accordingly. 

Yes, whether you like the cereal or not, you have to give @RealCapnCrunch a lot of credit for working the crowd. That’s how not just Twitter, but every other channel in social media is supposed to work — whatever you have to say, whatever you have to sell.

To read Dianna Huff’s “Three Things Cap’n Crunch Taught Me About Facebook Engagement” in its entirety, click here.
To follow @RealCapnCrunch on Twitter, click here.
To like Cap’n Crunch on Facebook, click here.

Bob Cargill Facebook, Marketing, Social Media, Twitter Facebook, Twitter

The older you are, the more accustomed you are to satisfying your need for news, entertainment and conversation via newspapers, magazines, books, television, radio and good, old-fashioned face-to-face interaction with others.

Imagine. Many of us even grew up looking forward to reading the mail at the end of the day.  

But that was then. This is now. This is the age of the Internet and instant messaging, smart phones and even smarter notebook computers, laptops and tablets. This is the era of newfangled social media communications tools and technologies that are already well on their way to changing the way we create, share and receive information forever.

Take Facebook and Twitter, for instance, two of the most popular social media sites today.

If Facebook were a country, its user base of more than 600 million (about a fifth of whom reside in the United States), would make it the third most populated one in the world, behind China and India. And it looks like that may be just the tip of the iceberg. Facebook is currently growing at the rate of over 500,000 users a day, poised to reach one billion users by the end of 2013.

We’re talking about a force to be reckoned with, if ever there was one.

When I joined Facebook in late 2007, it was considered quite the novelty among grownups, having gone live in early 2004 exclusively for college students and unavailable to the general public until September 26, 2006.

But the rest, as they say, has been history.

Like many others on Facebook, I use it for both personal and professional reasons, staying in touch with not just my friends and relatives, but also my colleagues and contacts in the business world.

Facebook is great for sharing family photos and videos, spreading the word about activities and accomplishments, soliciting opinions on the top stories of the day, discussing important issues and getting the inside scoop on all your favorite brands.

Thanks to Facebook, I’ve been reunited with many of my old high school classmates and have been able to keep up with everyone from distant cousins to former co-workers, famous celebrities to others right here in Sudbury.

I’ve also “liked” a number of local businesses and institutions on Facebook, including the Buddy Dog Humane Society and the Goodnow Library, opening up my customized news feed to their status updates and anything else they care to share with their “fans.”

As for my wife, Barbara, I don’t know what she’d do without Facebook. To her, it’s like a water cooler around which she engages in an endless stream of dialogue with a tight-knit circle of friends, some of whom are our Pine Lakes neighbors and some who live as far away as California.

But let’s not forget about Twitter. Launched in July 2006, there are now over 200 million accounts on this so-called “microblogging” site, more than half of them in the United States. On Twitter, users adopt handles (mine is @cargillcreative) and exchange short, real-time text messages with their network of followers.

Every day, more than 100 million messages – called tweets – are sent across the Twitterverse, many by people and places in Sudbury, including Jill Baker (@JBakerMarketing), Bob Familiar (@bobfamiliar), Adam Gross (@AdamGross), Rob Mossi (@RMossi24), Larry Robiner (@LRobiner), Bearly Read Books (@BearlyReadBooks), The Frugal Flower (@TheFrugalFlower) and yes, of course, the Sudbury Town Crier (@SudburyCrier), to name just a handful.   

Since I joined Twitter on May 8, 2008, I’ve tweeted over 4,000 times about everything from marketing, social media and copywriting (all of which I do for a living) to running, pop culture and my family.

And while I don’t have anywhere near as many followers as, say, Lady Gaga (over 8,700,000), Oprah Winfrey (over 5,300,000) or Shaquille O’Neal (over 3,600,000), I’m proud of the fact that over 2,700 others are interested in what I have to say in 140 characters or less.

Yes, you can meet plenty of like-minded people on Twitter as well as those who might otherwise never give you the time of day. Personally, it’s where I go when I want to listen and learn, congregate and converse, publish and promote. It’s where I’m fortunate to have formed a bunch of good relationships with folks I look up to and admire, trust and respect for their knowledge and expertise, generosity and support. It’s where I’d be happy to connect with you.

Bob Cargill resides in Sudbury with his wife, Barbara, and their two sons, Scott and Ben. You can find him on Facebook at www.facebook.com/bobcargill and follow him on Twitter at www.twitter.com/cargillcreative. Or you can reach him by email at Cargill123@gmail.com. 

The article, “Facebook, Twitter and Sudbury,” was original published in The Sudbury Town Crier (Sudbury, MA) on Thursday, March 17, 2011. It is republished here with permission.

Bob Cargill Facebook, Social Media, Twitter Facebook, Social Media, Sudbury, Twitter

Since my first post on February 17, 2004, I’ve written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it’s time to give this blog a rest – again. I’m sure I’ll be back soon, but I’ve decided it’s time for another break from the blogosphere, similar to the one I took earlier in this blog’s lifespan.

In the meantime, please don’t hesitate to check out my archives, especially the 2,700-word “10 Ways to Succeed in Social Media” and the 2,800-word “10 Ways to Succeed as a Copywriter,” two long series of blog posts I’ve bundled together and published as long, standalone articles.

Other relatively recent posts I’ve written that I’d like to single out include “The Importance of Character in Social Media,” “50 Reasons Why I Like Twitter” and “Retrospective: What I’ve Written about Social Media in the Last Year.”

Altogether, I’ve written over 200 posts here on this blog (218 to be exact) – on marketing, advertising, social media, fundraising, even the Boston Marathon – each of which I invite you to read at your convenience, if you haven’t read them already.  

And while you’re at it, please don’t hesitate to reach out to me on LinkedIn, Twitter and Facebook. I may not be blogging for a while, but I have every intention of remaining very active in social media.  

Thank you, as always, for your friendship, support and interest in what I have to say.

Bob Cargill
December 26, 2010
Bio
Work History
Speaking History

Photo of Bob Cargill by Kevin Harkins of Harkins Photography

Bob Cargill Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter