The Importance of Customer Service
It’s known as friction. It’s anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can’t afford to have any degree of friction come between them and their customers in this day and age. There are simply too many competitors vying for the same sales, whether that competition
Podcast: The Importance of Authenticity on Social Media in the Fake News Era
Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents. Honesty has always been the
Red Tape and Social Media
Red tape. Unfortunately, it prevents many businesses and brands from making progress in any way, shape or form on social media. Whether it’s because too many chefs are in the kitchen or there is just far too much adherence to outdated rules, red tape can undermine the success of your very best efforts. The most
Social Media Isn’t Rocket Science
Social media isn’t rocket science. Yup. Using LinkedIn, Twitter, Facebook, Instagram and the like is easier than you think IF you make it a priority. But that’s just the problem. Many businesses, organizations, institutions and communities don’t get it. They are still giving short shrift to what they view as an unnecessary, newfangled way of
People are asking me all the time now about my videos. They’re seeing my videos on social media and wondering how I do them. My answer is always the same… Recording my videos is easy. Most of them I shoot by myself with just my mobile phone and a selfie stick. Sometimes my wife, Barbara,
An excellent time was had by all at the AMA Summit recently, especially by your representing contingent from AMA Boston.
I was happy and honored to be able to attend the event at the Westin O’Hare in Rosemont, Illinois, with my colleagues on the Board of Directors, Bonnie Akerson, Parna Sarkar-Basu, Laura Chapman and Todd Holloway.
We attended a variety of educational sessions designed to both inform and Inspire us.
We met and mingled with members of dozens of the some 70 or so different AMA chapters throughout the country who were also there in attendance.
We sat in the audience to listen to many incredibly good speakers, including two electrifying, exhilarating keynote presentations delivered by Robert Rose and Sima Dahl.
A big thanks to the entire American Marketing Association team for putting together such a fantastic event.
Of course, I tweeted like crazy – some 60 times or so – during the three days we were there and was fortunate to be one of three attendees awarded a gift card for my social media coverage of the event. Thanks, AMA!
And thank you, AMA Boston, for giving me the opportunity to attend such a memorable, transformative conference.
Oh, yes. All those tweets I shared during the weekend. I turned them into one long Twitter moment which you can look at below. This should give you a good idea of just how much fun everyone had at the American Marketing Association’s 2018 Leadership Summit.
Note: This post, “American Marketing Association’s 2018 Leadership Summit,” was originally published on the AMA Boston blog on May 7, 2018 here.