4 Lessons Marketers Can Learn from Local TV News Reporters
This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from
The Importance of LinkedIn Recommendations
Given my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go. I can’t tell you how excited I was to launch my own blog in early 2004, where I’ve written nearly
10 Ways to Succeed as a Copywriter, Parts 1-10
If you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to
10 Ways to Succeed in Social Media, Parts 1-10
If you’ve been reading my blog for a while, you already know about the ”10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one
The Importance of Character in Social Media
By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others. They’re finally realizing that – as I’ve said before here on this
My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go, from the trails of the Assabet River National Wildlife Refuge in Sudbury, one of my favorite places to run, to the streets of Boston, where I log plenty of miles after work during the week.
Honestly, if I had my druthers where to run and shoot pictures, it would have to be a toss-up. I like the variety of my routes. I see as much color and scenery while running in the city as I do in the country.
One of the pictures I took in the city recently was of this wicked cool illustration on the side of the International Bicycle Center store on Brighton Avenue in Allston (MA). I had run by it a bunch of times, always going by it so fast that I couldn’t actually tell if it was just some miscellaneous display of graffiti or an actual ad, before I stopped to admire it one evening. After sharing my picture of it on Twitter, I received a quick reply from my friend, @eric_andersen, and another one from @EspolonTequila, who was responsible for this awesome work of art.
While I haven’t tried Espolòn Tequila, I’m certainly impressed with how the company is going about promoting it on the street, not to mention how they reached out to me on Twitter. An illustrated outdoor ad such as this one – replete with the hashtag, “#LetsStirThingsUp” – is a clever way for a brand to make an impression on its audience. It’s cool enough to blend in with urban culture, yet different enough to get the attention of someone like me. It’s new marketing at its finest.
Note: This post, “An Outdoor Ad That Stopped Me in My Tracks,” was originally published on the Overdrive Interactive blog on November 17, 2013. To read the post there, click here.
As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go from worst to first in the division the very next season, they won their eighth World Series title, defeating the St. Louis Cardinals in a riveting, unforgettable six-game duel for the ages.
Not to mention the fact that I was there to see the historic series-clinching game in person with my brother, Tom, at Fenway Park last Wednesday night. Talk about unforgettable memories.
But as closely as I was paying attention to the Fall Classic this year, there was something else that stood out to me while I was glued to the TV during the series besides the exciting play on the field. It was a spot from Major League Baseball that thanked its fans. Watch…
What a great spot! What a great script…
“They’re larger than life. They’ve earned our admiration. The game wouldn’t be same without them. After all, they’re the fans. To the 74 million who joined us this season, here’s to many more great moments together.”
Hats off to Major League Baseball for reaching out to the fans in this manner. It’s a great gesture on their part, a nice way for the players to show their appreciation to those who pack the ballparks.
From a marketing standpoint, it’s a simple, short spot that can go a long way toward customer loyalty and retention.
What about you? Do you thank your customers and clients enough? What do you do to make sure that those who support your business know just how much they’re appreciated? Are you recognizing them in videos, emails, print ads, billboards and social media? Are you doing everything you possibly can to thank your own fans?
Note: This post, “Do You Thank Your Customers Enough,” was originally published on the Overdrive Interactive blog on November 4, 2013. To read the post there, click here.
I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza.
The marketer in me thought it was such a great idea to offer those who get their flu shot at this CVS/pharmacy on Brighton Avenue in Allston a 20% Off Shopping Pass. After all, people who come into the store to get vaccinated aren’t necessarily thinking about meandering up and down the aisles. But if you give them that discount along with the needle, they’re certainly more likely to buy a thing or two on their way out the door. It’s a good deal for the customer and a great strategy by CVS. It’s a sign of smart marketing.
So ask yourself…regardless of your business, how could you leverage a similar strategy to pleasantly surprise your own customers? What incentives could you offer them to increase your cross-sell and up-sell revenues? What products and services could you bundle together? How could you turn one small sale into a much bigger purchase?
Note: This post, “A Sign of Smart Marketing,” was originally published on the Overdrive Interactive blog on September 22, 2013. To read the post there, click here.