Most Recent Blog Posts.

Video: Selfies on Social Media
Video: Selfies on Social Media
01/12/2019
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, ...
Video: Will All Media Become Social Media?
Video: Will All Media Become Social Media?
12/26/2018
In the future, will all media be social media? That’s what some prognosticators say. I tend to agree with them. The Pew Research Center announced recently that social media had
Podcast: A Few Words with Christina Inge
Podcast: A Few Words with Christina Inge
12/09/2018
At the New England Direct Marketing Association's Marketing Technology Summit on December 3, 2018, I was so happy to have the opportunity to talk with Christina Inge about marketing, social ...
Rock Your Audience
Rock Your Audience
11/24/2018
I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. The...
Corporate Culture Counts
Corporate Culture Counts
11/07/2018
The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise ...
Transparency Beats Privacy on Social Media
Transparency Beats Privacy on Social Media
10/25/2018
You can't have social media without being social. And...you can't really be social without being transparent. That’s why transparency beats privacy on social media...every time. B
The Importance of Customer Service
The Importance of Customer Service
10/11/2018
It's known as friction. It's anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can't afford to have any degree of...
Satellite Stages on Social Media
Satellite Stages on Social Media
09/21/2018
I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get u...
Take a Stand Like a Big Brand
Take a Stand Like a Big Brand
09/06/2018
Good for Nike. I think it's incumbent upon brands and businesses to speak up for what they believe in...not just on behalf of sales. It doesn't matter how they feel about the issue...

Blogroll