4 Lessons Marketers Can Learn from Local TV News Reporters
Send to KindleThis post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from
The Importance of LinkedIn Recommendations
Send to KindleGiven my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go. I can’t tell you how excited I was to launch my own blog in early 2004, where I’ve written nearly
10 Ways to Succeed as a Copywriter, Parts 1-10
Send to KindleIf you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to
10 Ways to Succeed in Social Media, Parts 1-10
Send to KindleIf you’ve been reading my blog for a while, you already know about the “10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one
The Importance of Character in Social Media
Send to KindleBy now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others. They’re finally realizing that — as I’ve said before here on this
Today, August 6, 2015, my Dad is celebrating his birthday. But this isn’t just another birthday for him. This is his 90th birthday. That’s right, my Dad is entering his 10 decade of life here on earth.
It’s hard to believe.
Wow, Dad, so many memories. So many good times. So many accomplishments. So many games of Cribbage.
You, Dad, are a modest, unassuming and relatively quiet man, but to me, your family, relatives, friends and colleagues, your character has always spoken volumes. You have always been someone others can trust. A real man of your word. You have always been caring and kind to not just those who know you, but to even complete strangers. You have always treated everyone with the utmost respect. And because of all that and for countless other reasons, you have always been looked up to and admired not just by me, Mom, Tom and Cathy, but by everyone who has ever had the pleasure of knowing you.
You are not just my Dad, you are the quintessential role model.
I used to belong to a public speaking group called Toastmasters. One of the speeches I wrote in Toastmasters was about my Dad. In fact, he’s actually heard me give this speech twice, once at Toastmasters and a second time at his 80th birthday party. And then less than three weeks ago, at our annual family reunion, I read the following part of it to him again…
As I approached college age, I became a rebel of sorts. I listened to loud music, stayed out late and hung out with a rough crowd. Yeah, my late teens meant not always getting along with my Dad. In retrospect, he had every reason to disown me — which, of course, he didn’t, thankfully.
Instead, Dad demonstrated great patience. And stick-to-itiveness. In fact, I’ve never seen him give up on anything or anybody. He has taught me the virtues of being honest, loyal, conscientious and persistent. He has been generous when others may have chosen to be greedy. He has always said, “What can I do for you?” when others might have asked, “What’s in it for me?” He has always spoken softly and carried a big stick. And some of that, I hope, has rubbed off onto me.
And so, as a tribute to my Dad, and all Dads everywhere, I would like to quote from a book by Leo Buscaglia entitled Papa, My Father, A Celebration Of Dads, in which he speaks about his late father. My dad’s still alive, thank God, and this excerpt does not relate specifically to him, but it does serve as a rather eloquent pronouncement of what my dad means to me.
“Papa never climbed Everest or made the Guinness Book of World Records. He never read the classics or saw an original painting by Braque. He was proud, self-taught, and left no debts. If he had any hidden dreams, other than of being a good man, a committed father, and a loving husband, no one ever knew about them. If deep regrets, fears, or personal doubts tormented him, he never stated them. I am aware that years of having known and loved my father have transformed him from Papa, the simple human being, into Papa, the near saint. And I’ve come to the conclusion that there is nothing wrong with that.”
Happy Birthday, Dad. Happy Birthday to the “near saint” to me, your family, your relatives, your friends and everyone who has ever known you. I love you.