4 Lessons Marketers Can Learn from Local TV News Reporters
Send to KindleThis post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from
The Importance of LinkedIn Recommendations
Send to KindleGiven my outgoing personality, my obsession with the latest news and the fact that I’ve always been an early adopter of new communications tools, it’s no surprise that I’ve been enamored with social media from the get-go. I can’t tell you how excited I was to launch my own blog in early 2004, where I’ve written nearly
10 Ways to Succeed as a Copywriter, Parts 1-10
Send to KindleIf you’ve been reading this blog for the last few months, you know I’ve been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I’ve looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to
10 Ways to Succeed in Social Media, Parts 1-10
Send to KindleIf you’ve been reading my blog for a while, you already know about the ”10 Ways to Succeed in Social Media” series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn’t know is how much I’ve been looking forward to stringing these posts together into one
The Importance of Character in Social Media
Send to KindleBy now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others. They’re finally realizing that – as I’ve said before here on this
Okay. It’s just a sign, but the marketer in me couldn’t help but be ridiculously impressed with how much it had going for it. Seriously, I was so smitten with its stopping power, I had to, well, stop whatever it was that I was doing and take a picture of it.
I like this sign for more reasons than one…
- It’s located on the floor, where you might not necessarily expect to see a sign.
- Its message serves to reinforce the Lahey Clinic brand and goes a long way toward the promotion of healthy living.
- For walkers, it’s a very practical sign with an extremely useful purpose, providing them with a convenient way to measure the distance they cover.
- It helps bring in foot traffic — literally — to the mall, which is obviously good for business.
- Lahey Clinic is just a stone’s throw away from the mall, so there’s a clever local tie-in.
- The footprints on the sign are inviting and playful, betraying a brand that isn’t afraid to have some fun.
- It’s very well written, succinct and to the point, getting a lot of mileage (no pun intended) out of precious few words.
What about you and your brand? How can you make the most of even the simplest of signs? How can you turn an everyday, ordinary message into an extraordinarily powerful piece of creative work? Please don’t hesitate to share your thoughts about this uncommonly cool sign or any others you’ve seen for yourself by posting a comment below. Thanks.Google+
I’ve done it before and I’m doing it again. I’m running the Boston Marathon for Christopher’s Haven. On April 15, 2013, I’ll be making another historic, heralded 26.2-mile trek from Hopkinton to Boston on behalf of the Boston-based nonprofit organization that bills itself as “a home for kids when cancer hits home.”
The first time I ran the Boston Marathon for charity was in 1996, when I went the distance as a member of the Dana-Farber Marathon Challenge team. Altogether, I’ve run Boston 10 times so far, seven times for charity and three times as an unofficial entrant without a number.
I’ve always loved running, ever since I was a kid. Over the years, I’ve run hundreds of road races, including 13 marathons, 10 half marathons, the Falmouth Road Race (15 times) and the Mount Washington Road Race (three times). But to me, nothing compares to running the Boston Marathon, especially running it for charity, knowing I’m raising funds for a very important cause each and every step of the way.
Christopher’s Haven was founded in 2001 by Dan Olsen, an actor, singer-songwriter and three-time cancer survivor. While receiving treatments at Massachusetts General Hospital, Dan met parents who were struggling to care for their children who were battling cancer while also facing the staggering costs of extended stays near the hospital. After surviving his third bout with the disease, Dan decided to do something to help families like those he’d met. He envisioned a haven for young cancer patients and their families, a place that would free them from concerns about lodging and allow them to focus on treatment and recovery for the children. He envisioned Christopher’s Haven.
Learning up to the 2013 Boston Marathon on April 15, I’ll be using a variety of social media channels to get the word out about my fundraising campaign for Christopher’s Haven, including Twitter, Facebook and YouTube. As you can see (above), I’ve already recorded a short video (thanks to the assistance of my wife, Barbara), a strong, hopeful appeal to anyone who will watch for support and generosity.
I’ve also set up my own personal fundraising page on FirstGiving. If you are willing and able to contribute to my cause, click here.
To learn more about Christopher’s Haven, click here.
Here’s what I’ve written about running the Boston Marathon for charity in the past…
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part One)
January 18, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part Two)
January 24, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part Three)
January 31, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part Four)
February 7, 2005
Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Update)
April 12, 2005
Running the Boston Marathon for Children’s Hospital Boston — and Hailey
October 31, 2005
Running the Boston Marathon for Children’s Hospital Boston — Update
January 30, 2006
Please Sponsor Bob’s Boston Marathon Run for Children’s Hospital Boston
April 6, 2006
A Memorable Boston Marathon for More Reasons Than One
April 19, 2006
Running the Boston Marathon for Charity (Yes, Again)
January 2, 2009
I’m Running the Boston Marathon for Christopher’s Haven
January 25, 2010