A New Marketing Commentator

Bob Cargill
33 Oakwood Avenue
Sudbury, MA 01776
Phone: 978-443-4022
Email: Cargill123@gmail.com

Professional Profile

Enterprising, entrepreneurial copywriter, creative director and social media practitioner who works successfully across both new and traditional marketing channels – from Twitter, Facebook and the blogosphere to direct mail, email and more – and who was named “Direct Marketer of the Year” for 2009 by the New England Direct Marketing Association.

Skill Set

Copywriting
Creative Direction
Direct Marketing
Social Media Marketing
Blogging
Fundraising
Brand Communications
Public Speaking, Teaching and Training
Managing, Mentoring and Leading
Thought Leadership — Marketing Essays, News and Commentary

Career Highlights

•Copywriter and Creative Director. Written and/or managed the creative development of projects that have been honored with over 40 awards for creative excellence and outstanding results, including a Gold award for my blog, A New Marketing Commentator, a Silver award for Best Copywriting and a Gold award for Best Tweets from the New England Direct Marketing Association. 

•Social Media Practitioner. Early adopter and heavy user of social media, e.g., published over 200 posts on my blog, A New Marketing Commentator (which I launched under a different name in February ’04, put on hiatus in May ’06 and re-launched in July ‘09); active user of LinkedIn (where I have 44 recommendations and over 700 connections); owner of my own Facebook business page (where I have over 240 “likes”); and Twitter user since May 8, 2008 (where I have over 2,600 followers and have tweeted more than 3,000 times).

•Manager. Provided inspiration, insight, strategy and support to many different creative teams – comprised of copywriters, designers, traffic coordinators and a variety of external resources – in order to ensure quality, accuracy and punctuality across a wide range of marketing-related deliverables. 

•Entrepreneur. Founded and ran own small advertising agency for seven years (successfully completing over 500 projects), taking full responsibility for new business development, public relations, copywriting, creative direction and management of all creative resources.

•Author and Commentator. Quoted or published on the subjects of direct marketing, copywriting and blogging in numerous publications, including The New York Times, The Boston Business Journal, the Providence Journal, DIRECT Magazine, The ClickZ Network, The DMA Bottom Line, DM NEWS and NEDMA NEWS.

•Public Speaker. Drawn on my experience as a Toastmaster (5+ years, including stints as President of two different clubs in ’91 and ’98) to lead dozens of seminars and speak countless times on copywriting, creative direction, direct marketing and social media before anywhere from 25 – 250 people at industry-related events throughout the country as well as for private clients.

•Industry Leader and Corporate Citizen. Active as a member of the New England Direct Marketing Association since 1990, having served on the Board of Directors (President, ’99 – ’00) for four consecutive years and contributed as a volunteer in a number of different areas, including event programming and promotion, conference planning and execution, written commentary, public speaking and more.

Employment History

Creative Director, Nowspeed, Westborough, MA
9/08 – Present
Senior Copywriter, VistaPrint, Lexington, MA
6/06 – 9/08
Creative Director/VP, Newport Creative Communications, Duxbury, MA
5/05 – 2/06
Senior Creative Director, Yellowfin Direct Marketing, Boston, MA
2/04 – 5/05
Senior Creative Director, L.W. Robbins Associates, Holliston, MA
7/01 – 2/04
Director of Creative Services, Digital Goods, Maynard, MA
11/00 – 5/01
Associate Creative Director, Chili Pepper (owned by Digital Goods), Boston, MA
6/00 – 11/00
Director of Creative Solutions, Whole Brain Communications, Watertown, MA
11/99 — 6/00
Creative Director/VP, Sullivan Creative, Newton, MA
3/99 — 11/99
Associate Creative Director, CPS Direct, Woburn, MA
11/97 — 3/99
Creative Director/President, Cargill Creative, Framingham, MA
6/90 — 11/97
Copy Director, Jordan-Savage Direct, Natick, MA
1/88 — 6/90
Senior Copywriter, L.W. Robbins Associates, Franklin, MA
6/86 — 1/88
Senior Copywriter, Meredith Corporation, Des Moines, IA
1985 — 1986
Advertising Manager, Warner Bros. Publications, Secaucus, NJ
1984 — 1985
Copywriter, RCA Direct Marketing, New York, NY
1983 — 1984

Education

•1983, February, M.S. in Television, Brooklyn College, New York
•1981, B.A. Cum Laude, Communications Studies and English, University of Massachusetts at Amherst, MA
•1976, September – 1977, December, Bates College, Lewiston, ME

Memberships

•Leadership MetroWest Alumni Association (Graduate, ’92)
•New England Direct Marketing Association (Past President, ’99 – ’00)
•Greater Framingham Running Club