A New Marketing Commentator » Bob’s Work History

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Bob Cargill
33 Oakwood Avenue
Sudbury, MA 01776
Phone: 978-443-4022
Email: Cargill123@aol.com

Professional Profile

Talented, award-winning copywriter and creative director who collaborates as effectively with account executives as art directors and whose skills can be applied successfully across all marketing communications disciplines and channels.

Skill Set

Copywriter
Public Speaker
Creative Director
Blogger
By-lined Author
Strategic Consultant

Career Highlights

•Copywriter and Creative Director. Written and/or managed the creative development of projects that have been honored with dozens of awards for creative excellence and outstanding results, including Best of Show and a Silver award for Best Copywriting from the New England Direct Marketing Association, plus the coveted Axel Andersson Award for direct mail excellence from the publication, Inside Direct Mail.

•Blogger. Founded and authored the award-winning A New Marketing Commentator, a 60,000+-word blog on direct marketing, advertising and fundraising which was cited dozens of times in both print publications (e.g., The New York Times, DM NEWS, etc.) and online (e.g., The DMA Bottom Line, PR Thoughts, Digital Bulletin, etc.).

•Manager. Managed a department of nine creative professionals (plus a team of freelancers and independent contractors) who were responsible for the development of several hundred direct mail fundraising packages annually for an agency that was honored at the 2004 and 2003 NEDMA Awards for Creative Excellence with a total of 26 awards, including Best of Show in 2003.

•Entrepreneur. Founded and ran own small advertising agency for seven years (successfully completing over 500 projects), taking full responsibility for new business development, public relations, copywriting, creative direction and management of all creative resources.

•Author and Commentator. Quoted or published on the subjects of direct marketing, copywriting and blogging in numerous publications, including The New York Times, The Boston Business Journal, the Providence Journal, DIRECT Magazine, The ClickZ Network, The DMA Bottom Line, DM NEWS and NEDMA NEWS.

•Public Speaker. Drawn on my experience as a Toastmaster (5+ years, including stints as President of two different clubs in ’91 and ’98) to lead dozens of seminars and speak countless times on copywriting, creative direction and direct marketing before anywhere from 25 – 250 people at industry-related events throughout the country as well as for private clients.

•Industry Leader and Corporate Citizen. Active as a member of the New England Direct Marketing Association since 1990, having served on the Board of Directors (President, ’99 – ’00) for four consecutive years and contributed as a volunteer in a number of different areas, including event programming and promotion, conference planning and execution, newsletter commentary and more

Employment History

Senior Copywriter, VistaPrint, Lexington, MA
6/06 – Present
Creative Director/VP, Newport Creative Communications, Duxbury, MA
5/05 – 2/06
Senior Creative Director, Yellowfin Direct Marketing, Boston, MA
2/04 – 5/05
Senior Creative Director, L.W. Robbins Associates, Holliston, MA
7/01 – 2/04
Director of Creative Services, Digital Goods, Maynard, MA
11/00 – 5/01
Associate Creative Director, Chili Pepper (owned by Digital Goods), Boston, MA
6/00 – 11/00
Director of Creative Solutions, Whole Brain Communications, Watertown, MA
11/99 — 6/00
Creative Director/VP, Sullivan Creative, Newton, MA
3/99 — 11/99
Associate Creative Director, CPS Direct, Woburn, MA
11/97 — 3/99
Creative Director/President, Cargill Creative, Framingham, MA
6/90 — 11/97
Copy Director, Jordan-Savage Direct, Natick, MA
1/88 — 6/90
Senior Copywriter, L.W. Robbins Associates, Franklin, MA
6/86 — 1/88
Senior Copywriter, Meredith Corporation, Des Moines, IA
1985 — 1986
Advertising Manager, Warner Bros. Publications, Secaucus, NJ
1984 — 1985
Copywriter, RCA Direct Marketing, New York, NY
1983 — 1984

Education

•1983, February, M.S. in Television, Brooklyn College, New York
•1981, B.A. Cum Laude, Communications Studies and English, University of Massachusetts at Amherst, MA
•1976, September – 1977, December, Bates College, Lewiston, ME

Memberships

•Leadership MetroWest Alumni Association (Graduate, ’92)
•New England Direct Marketing Association (Past President, ’99 – ’00)
•Greater Framingham Running Club

Written by creative director, copywriter and communications strategist, Bob Cargill, A New Marketing Commentator is an eclectic series of insightful, candid commentaries on direct marketing and advertising trends, developments, topics and issues.