Lance Armstrong, My Wife, the Yellow Wristband and Twitter
August 3rd, 2009
Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race.
But Lance is not just one of the greatest [...]
Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media
