Tag Archives: Advertising

Take a Stand Like a Big Brand

Good for Nike. I think it’s incumbent upon brands and businesses to speak up for what they believe in…not just on behalf of sales. It doesn’t matter how they feel about the issue. What matters is that

200 Boston-Area Agencies on Twitter

Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter

Seth Godin’s Book, Purple Cow

How many of Seth Godin’s books have YOU read? I’ve read a ton of his books, but my favorite one is Purple Cow. I think it should be required reading for anyone in business, especially for those

Robert Solomon’s Book, The Art of Client Service

Are you a good listener? Do you listen more than you talk? Do you give those on the other side of the table the attention they deserve? It is so important to listen to others in both

Why Businesses and Brands Should Try Vine

Why Businesses and Brands Should Try Vine

Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January

Presentation: 10 Ways to Succeed as a Copywriter

10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they

Hashtags in Advertising and Marketing

This post was initially published on BostInno on March 21, 2012. To read the original post there, click here.  Advertising and marketing pros know how important it is to engage their constituents and entice them to take action.

10 Ways to Succeed as a Copywriter, Part Two

2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry

10 Ways to Succeed as a Copywriter, Part One

My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first exciting stint writing