Given all the attention such social media channels as Twitter, LinkedIn, Facebook and YouTube have been getting lately, it’s easy to overlook the importance of having a good, old-fashioned blog as the cornerstone of your social media program.
Sure, other social media channels may be sexier (and, frankly, easier to manage), but a blog is typically where your more substantive content lives, where you’re going to earn the [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Social Media, Twitter Blog, Blogging, Blogs
While I’ve always believed in the principles and power of direct marketing, as soon as I started blogging in early 2004, I realized I had discovered something that could very well have a huge impact on the future of the industry in which I earned my livelihood.
I’m no prognosticator, but I saw for myself what [...]
Bob Cargill Blogging, Direct Marketing, Marketing, Social Media Blogging, Direct Marketing, Marketing, Social Media
While I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via Internet Marketing Strategies and Secrets, a blog that is published and written by the team at Nowspeed. I’ve written a number of long posts there, most about social media, something I’ve been preaching and practicing and [...]
Bob Cargill Blogging, Branding, Cause-Related Marketing, Marketing, Social Media Blogging, Marketing, Social Media
