200 Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media, Twitter
Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to follow. Large, small, old and new, together these agencies represent the best and brightest our industry has to offer. Seriously! Under their roofs right here in Beantown, you could arguably find enough talent, prowess, knowledge and expertise to launch the most sophisticated and successful campaigns in the world. While what they can they do in 280 characters or less on Twitter, of course, isn’t quite the same as what they can do on a blank canvas and an unlimited budget for their clients, that doesn’t mean they’re not worth following…
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12 Boston-Area Marketers to Follow on Twitter, Part II

Boston, Marketing, Social Media, Twitter
Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be following on Twitter. There are hundreds, if not thousands who deserve our attention. That’s what couldn't have been more obvious to me after finishing up my last post for this blog. And while I can’t possibly write about every single one of them here in this space, I can certainly give it another whirl. So, to continue the conversation about some of the most ridiculously accomplished people in our industry on Twitter who just happen to work around here – that is, Boston – here are another 12 local rock stars of marketing, advertising, PR and social media. You can follow them individually on Twitter by clicking on…
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12 Boston-Area Marketing Pros to Follow on Twitter, Part I

Boston, Business, Marketing, Social Media, Twitter
There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the latter category, though, but who also happen to have proven themselves to be ridiculously accomplished marketing professionals. If you’re not following these rock stars of marketing, advertising, PR and social media yet, get after it now. Here is a little information about each of them, including their respective Twitter handles and an aggregated stream of their latest tweets from a public list I’ve added them to on Twitter. You can follow them individually by clicking on their handles below and subscribe to my list, which includes all 12 of them, here. 1. Beth…
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10 Boston Hotels Crushing It On Social Media

Boston, Branding, Business, Marketing, Social Media
It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally, there are those who just aren’t the right fit for it. But most marketers would agree that while social media is not for everyone, it is ideal for those who want to engage with their customers and prospects, especially in real time. If that’s where your audience is, time spent on these relatively new online communication channels is more than well worth it. Where else can you put the word out to your constituency without feeling like you’re invading their space? Where else can you capture the attention of such a qualified audience…
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10 Boston Restaurants Crushing it on Twitter

Boston, Branding, Business, Marketing, Restaurants, Social Media
It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as much as your eats. That’s the irony of marketing a restaurant in this day and age. As if it’s not enough to be considered one of the best places to go for a bite to eat in town. Now they have to have the popularity on social media to prove it. Okay. Maybe that’s a stretch, but the importance of displaying their menus everywhere people are congregating online today cannot be underestimated. More and more potential customers are stalking their every move not just on the grapevine, but on a bevy of newfangled…
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17 Vine Videos of 125 Places to Get a Bite to Eat in the Boston Area

Boston, Vine
Anyone who knows me knows how much I love to explore the nooks and crannies of Boston with my wife, Barbara. Walking around town is one of our favorite things to do together. My friends and family also know how much I love social media. Using the Internet to connect and communicate with others has been a passion of mine long before it became a thing for practically everyone. Facebook. Twitter. YouTube. You name it, I’m on it. And that includes Vine, an app which allows its 40 million users to easily record six-second looping videos and share them with the world. How do I use Vine along the course of my travels? In a number of different ways, all of which you’ll be able to see if you take…
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Twitter Guide to Newspapers, Magazines, TV and Radio Stations in the Boston Area

Boston, Media, Social Media, Twitter
Okay, native Bostonians -- and those of you, like me, who are truly, madly, deeply in love with this wicked cool city -- step right up. This guide's for you. Of course, you don't need me to tell you that there are countless ways to stay enlightened, educated and entertained via traditional media around this town. You know the drill. You know which newspapers and magazines to read. You know which TV and radio stations to tune into when you want to catch up or chill out. But do you know where those very same publishers and disseminators of content live on Twitter? Do you know their handles? Do you know what they're saying and sharing in 140 characters or less? That's why I put together this guide. It's designed…
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I’m Proud to Be Running the Boston Marathon for Christopher’s Haven

Boston, Boston Marathon, Fundraising
The 2014 Boston Marathon will be extra special for me. The victims of last year’s bombings will be on my mind every step of the way, but so will the kids who stay at Christopher’s Haven, "a home for kids when cancer hits home." To support my participation in the Boston Marathon this year and give to Christopher's Haven, please visit my fundraising page here, where you can make a secure online donation. Or you can donate by check — just make it payable to Christopher’s Haven and mail it to me at 33 Oakwood Avenue, Sudbury, MA 01776. Thank you for your kindness, generosity and support.
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How Over 100 Boston-Area Restaurants Use Twitter

Boston, Restaurants, Social Media, Twitter
You've probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find tweeting about eating that are included in a list I created recently on Twitter. From a great gastropub like Deep Ellum to a classic steakhouse like Abe & Louie's, a legendary sports bar like the Cask 'n Flagon to a highly acclaimed Italian bistro like Figs, they’re some of the most popular restaurants around, places you can count on for good food and good times. In this Twitter list, you can read what these restaurants are up to in 140 characters or less. You can learn more about their menus, their specials, their personalities and their…
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