Tag Archives: Branding

10 Boston Hotels Crushing It On Social Media

It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally,

10 Boston Restaurants Crushing it on Twitter

It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as

10 Ways Major League Baseball Teams Win on Social Media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year, the beginning of

Five Ways President Trump Takes Advantage of Social Media

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets. How a 70-year-old-man

Cats, Dogs, Brands and Social Media

It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine,

Paying to Play on Social Media

Rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll need to help ensure

3 Reasons Why Snapchat is Such a Big Social Media Hit

Don’t look now, but the last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, Snapchat is about to go mainstream.

3 Things Marketers Can Learn from Lokai on Social Media

If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018, projections are that some

10 Ways a Personal Brand on Social Media Helps the Corporate Brand Behind It

No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if they’re considering doing business