Tag Archives: Copywriting

10 Ways to Succeed as a Copywriter, Part Four

4. Develop strong presentation skills. It’s one thing to be able to write well. It’s quite another to be able to present your work

10 Ways to Succeed as a Copywriter, Part Three

3. Walk in your readers’ shoes. In Stephen R. Covey’s best-selling book, The Seven Habits of Highly Effective People, Habit #5 is “Seek first

10 Ways to Succeed as a Copywriter, Part Two

2. Care deeply about results. While being able to exhibit a high degree of creativity may be important to the success of a copywriter,

10 Ways to Succeed as a Copywriter, Part One

My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the