2. Care deeply about results.
While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry in which I earn my livelihood.
My brethren and I work with the understanding that the purpose of most campaigns [...]
Bob Cargill Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Advertising, Copywriting, Direct Marketing, Marketing
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history.
Since that first exciting stint writing about the most popular records (yes, vinyl) and tapes (yes, cassettes and eight-tracks) of the day, I’ve written about an [...]
Bob Cargill Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Advertising, Copywriting, Direct Marketing, Marketing
While I’ve always believed in the principles and power of direct marketing, as soon as I started blogging in early 2004, I realized I had discovered something that could very well have a huge impact on the future of the industry in which I earned my livelihood.
I’m no prognosticator, but I saw for myself what [...]
Bob Cargill Blogging, Direct Marketing, Marketing, Social Media Blogging, Direct Marketing, Marketing, Social Media
