Tag Archives: Instagram

How to Use Instagram Stories for Brand Storytelling

Now that social media is such a mainstay in business, those of us in the advertising, marketing and PR industries are realizing just how much time and talent it takes to succeed on these digital communication channels.

Six Brands That Are Killing It on Instagram

Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to

Instagram’s New Feature, Instagram Direct

Instagram recently introduced Instagram Direct, making it possible for users to send photos and videos directly up to 15 of their followers.

Crowdsourcing Photos to Engage the Audience at a Live Event

I was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the world’s best divers jump off