Corporate Culture Counts

Corporate Culture Counts

Boston Red Sox, Business, Leadership, Motivation
The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the postseason to win their fourth World Series title since 2004. The Sox had to compete against plenty of other talented baseball teams in 2018, but perhaps none had the camaraderie and culture the Boston team had in their clubhouse. Maybe none had such a supportive, selfless manager like Alex Cora at the helm, either. Talent and skills aren’t always the determining factors in winning. Without the right culture instilled into the workplace, even the best teams – and businesses in general – can fall behind the competition. Without a strong leader installed at…
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What Can I Do for You?

Business, Copywriting, Direct Marketing, Marketing, Social Media
I'm a traditional marketer. I'm a digital marketer. I'm a content marketer. I'm a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you with copy. I can provide you with content. Yup. I've been writing in this field for a long time…since 1983. I've written everything from direct mail to email, print ads to banner ads…AND then there's social media. In 2004, I started my blog, "A New Marketing Commentator," and I haven't looked back. Yup. I've done a ton of social media! Frankly, I consider myself an ultra-modern, hybrid marketer who can help you out in a variety of ways, both B2B and B2C, agency and client side. What can I do for you? A…
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The Importance of Trust Among Colleagues

Business
I've read a lot of Patrick Lencioni's books on leadership and business management. They are all ridiculously awesome and incredibly insightful. "The Five Dysfunctions of a Team" is one of his best books, if you ask me. One of the dysfunctions he writes about in this book is the absence of trust. Trust is essential to the success of a team. Without trust in the workplace, team members will be more than likely to work ineffectively. Trust needs to be earned, of course, but if the right people are on board, trust is a given. A presence of trust in the workplace (or among any group of people working together towards the same goal) helps ensure that every single individual contributor on the team is performing his or her duties…
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The Quality of Empathy in a Leader

Business
Empathy. It's a quality possessed by many great leaders. It's a quality to admire. Those who are empathetic are able to understand others. Apparently Theo Epstein has a great deal of empathy. That's one thing I learned about him in the December 19, 2016 issue of Sports Illustrated. As a general manager, he's already won two World Series with the Boston Red Sox and one with the Chicago Cubs. He's a winner. He's a leader. And he's empathetic.
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