2. Care deeply about results.
While being able to exhibit a high degree of creativity may be important to the success of a copywriter, achieving the highest possible ROI is usually imperative, certainly in direct marketing, the industry in which I earn my livelihood.
My brethren and I work with the understanding that the purpose of most campaigns [...]
Bob Cargill Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Advertising, Copywriting, Direct Marketing, Marketing
My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history.
Since that first exciting stint writing about the most popular records (yes, vinyl) and tapes (yes, cassettes and eight-tracks) of the day, I’ve written about an [...]
Bob Cargill Advertising, Branding, Copywriting, Direct Marketing, Fundraising, Marketing Advertising, Copywriting, Direct Marketing, Marketing
On July 2, 2009, I published a list — a “retrospective,” if you will — of some of the posts I had written about social media in the last year. And now I’d like to share with you a similar list of the best (in my humble opinion) of what I’ve posted here on this blog, A [...]
Bob Cargill Blogging, Facebook, Marketing, Social Media, Twitter Marketing, Social Media
At a conference on social media I attended earlier this year, one of the speakers asked the audience how many of us really had the time for social media. Proudly, albeit surprisingly, a large percentage of us raised our hands, thinking…of course, we had the time for social media. Blogs. Twitter. Facebook. A few minutes [...]
Bob Cargill Blogging, Direct Marketing, Marketing, Social Media Marketing, Social Media
While I’ve always believed in the principles and power of direct marketing, as soon as I started blogging in early 2004, I realized I had discovered something that could very well have a huge impact on the future of the industry in which I earned my livelihood.
I’m no prognosticator, but I saw for myself what [...]
Bob Cargill Blogging, Direct Marketing, Marketing, Social Media Blogging, Direct Marketing, Marketing, Social Media
While I haven’t posted much here on A New Marketing Commentator lately, I have been active in the blogosphere via Internet Marketing Strategies and Secrets, a blog that is published and written by the team at Nowspeed. I’ve written a number of long posts there, most about social media, something I’ve been preaching and practicing and [...]
Bob Cargill Blogging, Branding, Cause-Related Marketing, Marketing, Social Media Blogging, Marketing, Social Media
