Tag Archives: Marketing

Video: Selfies on Social Media

Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously

Podcast: A Few Words with Christina Inge

At the New England Direct Marketing Association’s Marketing Technology Summit on December 3, 2018, I was so happy to have the opportunity to talk with Christina Inge about marketing, social media, her tech consulting company, Thoughtlight, and

Rock Your Audience

I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It’s about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There’s a scene in this movie in which the

Transparency Beats Privacy on Social Media

You can’t have social media without being social. And…you can’t really be social without being transparent. That’s why transparency beats privacy on social media…every time. Being private means to be holding something back, to be hiding something

Satellite Stages on Social Media

I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with

Take a Stand Like a Big Brand

Good for Nike. I think it’s incumbent upon brands and businesses to speak up for what they believe in…not just on behalf of sales. It doesn’t matter how they feel about the issue. What matters is that

200 Boston-Area Agencies on Twitter

Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter

Video: The Importance of Being Liked on Social Media

It’s one thing to be popular in real life, but what about on social media? You want people to like you there, too. Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans

Podcast: A Few Words with Joe Gill

At the first ever #LinkedInLocalBoston event in Boston recently, held at Industrious Boston-Back Bay, I had the opportunity to talk to social media jedi, Joe Gill. We talked about social media, marketing, podcasting and more. Listen… Follow