4. Stand for your brand.
As much as you need to be yourself in social media, it’s even more important to be a positive, well-suited reflection of the organization you represent.
So before you blog, tweet or record that YouTube video, take pause and ask yourself if you’re actually capable of embodying the very best characteristics associated with your brand. Even if you’re your own boss, you may find it more [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube Social Media
3. Create enough quality content.
One of the most common mistakes I see people and businesses make in social media is jumping into it without having anywhere near enough original, quality content to stay in it for the long haul. Either they underestimate just how critical it is to be able to offer news, information and opinion [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube Social Media
2. Set realistic expectations.
Using social media to communicate with others isn’t that difficult. But if you expect your posts, tweets, status updates and videos to result in any new leads or business opportunities, you had better be more than a little patient and perseverant.
As I wrote in a previous blog post, The Importance of Getting Past the Social Media [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube Social Media
Now that so many businesses are using blogs, Twitter, Facebook, YouTube and other social media channels to connect with their constituents, it’s only a matter of time before they realize what a challenge it is to use them successfully.
No, social media isn’t rocket science. But it’s definitely a BIG departure for those who have been dependent on traditional marketing, advertising, PR and communications methods up until [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter, YouTube Social Media
By now, most people involved in marketing, advertising and PR have put aside any skepticism they may have had about social media and are using such online communications vehicles as blogs, Twitter, Facebook and YouTube to reach out to and engage with others.
They’re finally realizing that – as I’ve said before here on this blog [...]
Bob Cargill Blogging, Facebook, LinkedIn, Marketing, Public Relations, Social Media, Twitter Social Media
Blog Post on Video: The Black Door, Bravery and Social Media
Let me tell you a story. It’s a parable that’s been around for a long time. It’s about a spy who had been captured and sentenced to death by a general of the Persian army. The general, however, permitted the condemned person to choose between [...]
Bob Cargill Blogging, Facebook, Marketing, Social Media, Twitter Social Media
On November 17, 1996, I was happy to be featured on the front page of the Sunday Business section of the local daily newspaper, the Middlesex News, in an article about direct mail, my specialty at the time.
And on November 18, 2009, 13 years and one day later, I was fortunate to have an interview of me about [...]
Bob Cargill Blogging, Facebook, LinkedIn, Social Media, Twitter Social Media
What’s a social media practitioner to do in order to be heard loud and clear above the din of so much online activity? How do you as a marketer or a PR pro or perhaps even an intern who’s been hired to build a constituency of friends, fans and followers command attention and respect for [...]
Bob Cargill Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter Social Media
Before you decide to dip your toes in social media, take just a few minutes to answer the five questions asked in this short video that I recently recorded (with the help of my wife, Barbara, and two sons, Scott and Ben) during the Cargill family vacation on the island of Martha’s Vineyard. If you can [...]
Bob Cargill Advertising, Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter Social Media
