Tag Archives: Social Media Marketing

Don’t Think Twice About Doing Video on Social Media

Send to KindleAndy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” On second thought, maybe he was putting it too mildly. The future has arrived, and thanks

10 Mistakes Businesses and Brands Make with Social Media

Send to KindleWith social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is almost not an option anymore. But what about businesses and brands that

Cats, Dogs, Brands and Social Media

Send to KindleIt was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike

Paying to Play on Social Media

Send to KindleRumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll

Six Reasons Why Direct Marketers Should be Swooning Over Social Media

Send to KindleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally

3 Reasons Why Snapchat is Such a Big Social Media Hit

Send to KindleDon’t look now, but the last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, Snapchat is

10 Ways to Beef Up Your Social Media Program

Send to KindleWhere’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to know “Where’s

Three Key Ingredients to Success on Social Media

Send to KindleTo say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of them than not established a

10 Ways Brands Can Use Facebook Live

Send to KindleIt was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook