Tag Archives: Social Media

10 Ways a Personal Brand on Social Media Helps the Corporate Brand Behind It

Send to KindleNo one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practically everyone goes to check you out if

The Importance of Being Yourself on Social Media

Send to KindleBack in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was

10 Ways Brands are Using Social Media for Good

Send to KindleAsking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to

10 Ways the Presidential Candidates are Winning on Twitter

Send to KindleThere are less than two months to go until the Iowa caucuses and less than a year until we elect a new president of the United States on November 8, 2016. And while

Social Media: A Revolutionary Change That is Impossible to Ignore

Send to Kindle I’m not going to lie. While I have been writing copy for what seems like forever, not until social media came along did I feel my words were actually making a connection

10 B2B Brands That Are Killing It on Social Media

Send to KindleSocial media. It’s not just for B2C brands anymore. More than just dipping their toes in the social media waters, many of those in the B2B space are now diving in head first,

Why Periscope is the Next Big Thing in Social Media

Send to KindleAs social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is

10 Lessons Learned About Social Media From My Parents

Send to KindleWhen I give presentations on social media, I often refer to Dale Carnegie’s How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with

10 Ways to Find Common Ground with Your Social Media Audience

Send to KindleTrue story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked me