Tag Archives: Social Media

Why Periscope is the Next Big Thing in Social Media

As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is only so much attention from consumers and

10 Lessons Learned About Social Media From My Parents

When I give presentations on social media, I often refer to Dale Carnegie’s How to Win Friends and Influence People. After all, so much about social media is about building strong relationships with others. And that’s what Dale preached as

10 Ways to Find Common Ground with Your Social Media Audience

True story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked me why I would do such a thing.

How 10 Beer Brands Rock the Social Media Scene

As the number of breweries in the United States continues to grow rapidly, so does the number of beer brands that are establishing a presence on social media, especially craft beer brands. Beer. It’s not just for the barroom or

How 10 Nonprofit Brands Roll on Twitter

Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons would be fundraising. In fact, as direct mail, telemarketing and other traditional methods of acquiring

10 Ways to Humanize Your Social Media Brand

Send to Kindle A critical mass of brands, businesses, marketers and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online communication channels. Sure, some of

12 Social Media Posts That Are Funnier Than Yours

It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine. Laughter is good for your health because it’s known to lower blood pressure and stimulate the release of endorphins, a powerful set of hormones that

What I Write about Social Media in 140 Characters or Less

I live and breathe social media. I blog about the subject. I give presentations about it. I help clients with it. And occasionally I write about it in 140 characters or less on Twitter. For example: My Tweets on Social

Social Media: 15 Ways You’re Doing It Wrong

Send to Kindle Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are