Tag Archives: Social Media

Three Good Reasons to Tag Others in Tweets

Send to Kindle Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in

Using Signage to Drive Social Media Traffic

In this day and age, most businesses and brands realize the importance of having a presence on social media. However, far too many still don’t know how to attract an audience to these channels. They either mistakenly subscribe to the

How I Use Twitter to Keep Up with the Weather

Over the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and PR agencies, a list of

The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

I don’t just watch this team play baseball, I follow them on Twitter as well, where they share Red Sox news, information, statistics, fun facts and pleasantries.

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications

Crowdsourcing Photos to Engage the Audience at a Live Event

I was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the world’s best divers jump off the roof of

What You Can Learn from Klout

Most people who use social media for professional reasons have heard of Klout, a service that uses a unique set of analytics to rank its users in terms of their online “influence.” To have heard of it doesn’t mean to like

10 Reasons Why People Engage with Brands on Twitter

Today, many marketers, brands and celebrities are using Twitter to engage with their customers, prospects and fans. Yet while some of them have already experienced tremendous success in this arena, others still haven’t found the sweet spot that lies between

Why Businesses and Brands Should Try Vine

Why Businesses and Brands Should Try Vine

Now that Twitter has released an Android version of Vine, there’s really no reason why anyone involved in marketing, advertising and social media shouldn’t at least experiment with this cool, new video-sharing app. Having debuted on January 24 of this