When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that we’d be having on a regular basis.
The difference between that initial meeting between us and every other since [...]
Business, Direct Marketing, Marketing, Social Media, Twitter
I’m a news junkie. I admit it. I can’t go much more than a few hours without a fix of the latest headlines.
The weather forecast is important to me. If there’s been a crime committed, a notable death, an accident, a fire or any tragedy or disaster whatsoever, I like to know about it. I’m [...]
This post was initially published on BostInnovation on August 16, 2011. To read the original post there, click here.
From print journalists to TV news reporters, disc jockeys to talk show hosts, almost everyone on the local media scene is using Twitter nowadays to forge deeper relationships with their readers, viewers and listeners. That’s not to say [...]
Even though Twitter recently celebrated its fifth birthday and there are now some 200 million users of this micro-blogging site, there’s still plenty of skepticism among marketers regarding its viability as a sales channel.
I understand. After all, those who are most successful on Twitter are those who are listening intently, sharing great content and engaging with [...]
The older you are, the more accustomed you are to satisfying your need for news, entertainment and conversation via newspapers, magazines, books, television, radio and good, old-fashioned face-to-face interaction with others.
Imagine. Many of us even grew up looking forward to reading the mail at the end of the day.
But that was then. This is now. [...]
I joined Twitter on May 8, 2008, a little more than two years ago. And since then I have tweeted 2,680 times – and counting.
For me, logging onto Twitter has become as much a part of my daily routine as checking email and voice mail, meeting with colleagues and clients, listening to the radio, watching TV and reading the newspaper.
It’s where I know I can find [...]
If you’re one of the millions of people using Twitter to share what’s on your mind, you know what a challenge it is to stand out among the crowd. To some, Twitter’s a cocktail party. To others, it’s a soap box. But to the majority of its users, Twitter’s more like an uncontrollable scrum in [...]
