Tag Archives: Twitter

Three Good Reasons to Tag Others in Tweets

Send to Kindle Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in

How Over 100 Boston-Area Restaurants Use Twitter

You’ve probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find tweeting about eating that are included

How I Use Twitter to Keep Up with the Weather

Over the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and PR agencies, a list of

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience

The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

I don’t just watch this team play baseball, I follow them on Twitter as well, where they share Red Sox news, information, statistics, fun facts and pleasantries.

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications

Crowdsourcing Photos to Engage the Audience at a Live Event

I was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the world’s best divers jump off the roof of

10 Reasons Why People Engage with Brands on Twitter

Today, many marketers, brands and celebrities are using Twitter to engage with their customers, prospects and fans. Yet while some of them have already experienced tremendous success in this arena, others still haven’t found the sweet spot that lies between

Workshop: How to Use Twitter, LinkedIn and Facebook

Given how common it is today for businesses and brands to use social media, more people than ever not only want, but need to know the ins and outs of Twitter, LinkedIn, Facebook and the like. It’s true. No longer