Tag Archives: Twitter

10 Ways Your Brand Can Stand Out on Twitter

With over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running

Twitter Guide to Newspapers, Magazines, TV and Radio Stations in the Boston Area

Send to Kindle Okay, native Bostonians — and those of you, like me, who are truly, madly, deeply in love with this wicked cool city — step right up. This guide’s for you. Of course, you don’t need me to

The Buzz on Twitter about the 2014 Boston Marathon

It’s not only the oldest annual marathon in the world, held on the third Monday of April, it’s one of the most popular road races of any distance among runners and spectators alike. It’s the legendary Boston Marathon, a 26.2-mile

Three Good Reasons to Tag Others in Tweets

Send to Kindle Years ago, before I was to deliver a farewell address at my last meeting as president of an industry trade group, a friend gave me some advice I remember to this day. Mention lots of people in

How Over 100 Boston-Area Restaurants Use Twitter

You’ve probably heard of them. You may even have been to them. But do you follow them on Twitter? They are the over 100 different restaurants in the Boston area that you will find tweeting about eating that are included

How I Use Twitter to Keep Up with the Weather

Over the years, I’ve created nearly 20 lists on Twitter, each of which you can see – and subscribe to – on my Twitter account here. I’ve put together a list of marketing, advertising and PR agencies, a list of

How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Send to Kindle Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience

The Red Sox Rock (Not Just on the Field, But on Twitter, Too)

I don’t just watch this team play baseball, I follow them on Twitter as well, where they share Red Sox news, information, statistics, fun facts and pleasantries.

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications