The Importance of Customer Service
It’s known as friction. It’s anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can’t afford to have any degree of friction come between them and their customers in this day and age. There are simply too many competitors vying for the same sales, whether that competition
Podcast: The Importance of Authenticity on Social Media in the Fake News Era
Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents. Honesty has always been the
Red Tape and Social Media
Red tape. Unfortunately, it prevents many businesses and brands from making progress in any way, shape or form on social media. Whether it’s because too many chefs are in the kitchen or there is just far too much adherence to outdated rules, red tape can undermine the success of your very best efforts. The most
Social Media Isn’t Rocket Science
Social media isn’t rocket science. Yup. Using LinkedIn, Twitter, Facebook, Instagram and the like is easier than you think IF you make it a priority. But that’s just the problem. Many businesses, organizations, institutions and communities don’t get it. They are still giving short shrift to what they view as an unnecessary, newfangled way of
People are asking me all the time now about my videos. They’re seeing my videos on social media and wondering how I do them. My answer is always the same… Recording my videos is easy. Most of them I shoot by myself with just my mobile phone and a selfie stick. Sometimes my wife, Barbara,
The importance of having a good, positive culture in the workplace cannot be underestimated.
The Boston Red Sox won 108 games during the regular season this year, the most in franchise history, and then cruised through the postseason to win their fourth World Series title since 2004.
The Sox had to compete against plenty of other talented baseball teams in 2018, but perhaps none had the camaraderie and culture the Boston team had in their clubhouse.
Maybe none had such a supportive, selfless manager like Alex Cora at the helm, either.
Talent and skills aren’t always the determining factors in winning.
Without the right culture instilled into the workplace, even the best teams – and businesses in general – can fall behind the competition.
Without a strong leader installed at the top, even the best teams can fall apart.
Businesses and brands, companies and organizations of all sizes, shapes and forms…ask yourselves if you have the culture and leadership in place to win in the marketplace like the Red Sox won on the field this year.
Corporate culture counts.
It’s known as friction.
It’s anything that gets in the way of anything less than a stellar customer experience.
Brick-and-mortar retail operations can’t afford to have any degree of friction come between them and their customers in this day and age.
There are simply too many competitors vying for the same sales, whether that competition is located down the street or somewhere on the internet.
Customer service can be the difference between success and failure.
Poor customer service is not only bad for business, it can put you OUT of business.
The best products, the best prices, the best marketing, the best advertising…can’t overcome an abundance of friction.